Matt Rhodes highlights a key finding from the Digital Influence Index Study from Fleishman-Hillard, researched by Harris Interactive, on FutureLab. This useful study, noting that the internet is twice as useful as television and eight times as influential as print media, is important for PR professionals, and anyone interested in how the internet is influencing consumers.
Ian Shafer highlights another great example for the power of social media by sharing a recent Yahoo! and Deep Focus study, “Engage and Entertain.” The study reveals that people who first lookup their shows on the Internet are more likely to watch, and more likely to get others to watch. See the detailed findings of this enlightening study at IanSchafer.com.
There is exciting news that Technorati is now offering a new blog ad network known as Technorati Media. Due to the major rise in ad networks, it was only ‘natural’ for the blog aggregator to launch their own. WatBlog’s Rajiv Dingra offers more insight on what has already gained interest from major car, phone, and media companies, and has already grown throughout India.
Wendy Maynard offers up some great tips on how to nail your next business presentation. Some of her suggestions are to show only one concept at a time, leave the presentation more informed, and describe and then show. For Wendy’s complete list and explanations, check out her post on the Kinetic Ideas blog.
Higher Ed Marketing’s Andrew Caraega provides useful tips on pitching. Regarding how to pitch, Andrew says that reports are looking for a short and relevant email with links. He also shares some useful advice from a senior editor and chief science writer at Newsweek, Sharon Begley, on what types of stories generate ink.
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