Anna Farmery is one of Great Britain’s leading podcasters. I joined her for a chat on Now Is Gone in Episode 172 of the Engaging Brand podcast this week. During the show we talked about:

* What are the rules of engagement
* How community has changed
* Are companies entering social media for the right reasons
* Where does social media belong ? Is it a communication tool or a customer service initiative?
* Do you need a PR strategy?
* How important is social media training within business?
* Have we reached a plateau…..is there a trick to differentiating yourself from competitors?
* The 3 aspects of branding

If you are trying to figure out social media for your company or agency, give the podcast a listen. I think you’ll get a lot out of it. And special thanks to Anna for having me on the show!