We can learn a lot from method acting when it comes to communicating a message and engaging an audience. You have to get into the subject matter in order to play to part.
Slipping into “The Peeler,” the outer layer of the Frontliner CBRN suit, is one way to learn the literal ins and outs of protective gear for first responders. Every stitch, each waterproof, fire retardant, durable detail, is crafted to keep men and women safe in high-risk situations (e.g. chemical, biological, radiological, nuclear – CBRN).
A subject matter expert I am not. More dedicated to spreading the word about Remploy Frontline’s breakthroughs in CBRN protection: yes I am. Even if the XL-size of this particular suit isn’t very flattering.
Donning the gear, trying the product, and testing the experience will ground your message in reality and commit you to the subject. Become the character, and more proficiently execute the scene.
How do you start to wrap your mind around marketing new-to-you products in unchartered territory?
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