The Buzz Bin

Kat French of Social Media Explorer takes a deeper look at social media and its role in society. Is social media really just the 2008 version of Solitaire? In this intriguing post, Kat argues there is more to social media than zoning out. In particular, she says that social media provides an outlet for engaging with an industry’s top minds, receive quick honest feedback on ideas, and increase social support and networks – both online and off.

An interesting post by Mark Brownlow provides useful hints on the right questions to ask when conducting email marketing on Email Marketing Reports. This post makes up Part 6 of an ongoing and worthwhile look at what “distinguishes a smart email marketer from a bulk email marketer.” Mark provides good ideas to consider before using email as a promotional tool. For example, the right question is not, “how do I stay off blacklists? Rather, it’s, “how do I ensure my emails are recognized and valued by recipients?” It’s not, “Is email dying?” It’s, “How do I adapt my email marketing strategy to new user habits?”

NowSourcing’s Mark O’Neill gives his in-depth perspective on Plurk. Mark, who still has a strong bond with Twitter, mentions advantages of the new social network exemplifying Plurk’s ability to play YouTube videos directly in the timeline. On the other hand, there is some “stress” when receiving new updates from multiple people on Plurk. Generally, however, he suggests that social media enthusiasts will enjoy this new application.

Are you curious about social media’s role in politics and campaigning? Take a look at Mike Chapman’s post on Everydotconnects. This is a great view into how public relations and journalism in the political arena are changing in the age of social media. Mike examines the likes of Drudge Report and The Huffington Post, and their techniques and role in political outcomes. The most important factor, Mike says, is that transparency and authenticity at all times pays off.

Debbie Weil of BlogWrite for CEOs and emcee for BlogPotomac had an informative interview with BlogPotomac Speaker Jeremy Pepper of POP! PR Jots. Their conversation provides a quick preview of Jeremy’s session and his ideas on social media tools, strategies, principles, its future and more. BlogPotomac is this Friday, June 13^th at The States Theater in Falls Church, Virginia.