Comments on: The Cyclone & the News Cycle http://www.livingstonbuzz.com/2008/05/13/the-cyclone-the-news-cycle/ Musings and analysis on marketing, buzz and communications. Sat, 20 Mar 2010 09:24:44 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: What makes news? Part I: The devil is in the details « media mindshare: news media, technology & public relations http://www.livingstonbuzz.com/2008/05/13/the-cyclone-the-news-cycle/comment-page-1/#comment-49751 What makes news? Part I: The devil is in the details « media mindshare: news media, technology & public relations Sat, 31 May 2008 00:20:58 +0000 http://www.livingstonbuzz.com/blog/2008/05/13/the-cyclone-the-news-cycle/#comment-49751 [...] in the details 20 May, 2008 — Michael Tangeman Hat tip to Qui Diaz for pointing me to Scott Ward’s notion of “things that blow up” vs things that fall into the category of “everything else” in defining what it is that actually [...] [...] in the details 20 May, 2008 — Michael Tangeman Hat tip to Qui Diaz for pointing me to Scott Ward’s notion of “things that blow up” vs things that fall into the category of “everything else” in defining what it is that actually [...]

]]> By: What makes news? The devil is in the details, Part I « media mindshare: news media, technology & public relations http://www.livingstonbuzz.com/2008/05/13/the-cyclone-the-news-cycle/comment-page-1/#comment-46391 What makes news? The devil is in the details, Part I « media mindshare: news media, technology & public relations Tue, 20 May 2008 05:40:10 +0000 http://www.livingstonbuzz.com/blog/2008/05/13/the-cyclone-the-news-cycle/#comment-46391 [...] details, Part I 20 May, 2008 — Michael Tangeman Hat tip to Qui Diaz for pointing me to Scott Ward’s notion of “things that blow up” vs things that “everything else” in defining what it is that actually makes [...] [...] details, Part I 20 May, 2008 — Michael Tangeman Hat tip to Qui Diaz for pointing me to Scott Ward’s notion of “things that blow up” vs things that “everything else” in defining what it is that actually makes [...]

]]> By: links for 2008-05-15 « media mindshare: news media, technology & public relations http://www.livingstonbuzz.com/2008/05/13/the-cyclone-the-news-cycle/comment-page-1/#comment-45664 links for 2008-05-15 « media mindshare: news media, technology & public relations Thu, 15 May 2008 00:48:27 +0000 http://www.livingstonbuzz.com/blog/2008/05/13/the-cyclone-the-news-cycle/#comment-45664 [...] The Cyclone & the News Cycle > The Buzz Bin Qui Diaz on PR pitching rules and regs … and the bigger burdens in our world. [...] [...] The Cyclone & the News Cycle > The Buzz Bin Qui Diaz on PR pitching rules and regs … and the bigger burdens in our world. [...]

]]> By: Michael Tangeman http://www.livingstonbuzz.com/2008/05/13/the-cyclone-the-news-cycle/comment-page-1/#comment-45636 Michael Tangeman Wed, 14 May 2008 20:28:09 +0000 http://www.livingstonbuzz.com/blog/2008/05/13/the-cyclone-the-news-cycle/#comment-45636 News hole. That's what we used to call it in the newsroom. It's the space left over after the advertising. Big breaking story happens, sucks the oxygen (space) right out of the news hole. Business side isn't going to cut ads or print more pages to make space for more stories. So some stories that were on the sked don't make the final cut. Making your story compelling enough from the outset -- from the first pitch via phone or email or Facebook message or otherwise -- not only helps to keep a journalist or blogger from hanging up on you or, worse yet, "outing" you for pestering them. But, it also helps to ensure that if a big story breaks while your story is in line, it may make the cut and get into the remaining news hole. Alternative? Just take a deep breath and forget about your all-important story and client for the moment and realize that there's a more important story out there right now with real urgencies involved. When the news hole opens up again, there'll be a chance to get your story and client back into the news ... provided what you have to offer the journalists and bloggers is compelling enough, in the first place. News hole. That’s what we used to call it in the newsroom. It’s the space left over after the advertising. Big breaking story happens, sucks the oxygen (space) right out of the news hole. Business side isn’t going to cut ads or print more pages to make space for more stories. So some stories that were on the sked don’t make the final cut.

Making your story compelling enough from the outset — from the first pitch via phone or email or Facebook message or otherwise — not only helps to keep a journalist or blogger from hanging up on you or, worse yet, “outing” you for pestering them. But, it also helps to ensure that if a big story breaks while your story is in line, it may make the cut and get into the remaining news hole.

Alternative? Just take a deep breath and forget about your all-important story and client for the moment and realize that there’s a more important story out there right now with real urgencies involved. When the news hole opens up again, there’ll be a chance to get your story and client back into the news … provided what you have to offer the journalists and bloggers is compelling enough, in the first place.

]]> By: Jared Goralnick http://www.livingstonbuzz.com/2008/05/13/the-cyclone-the-news-cycle/comment-page-1/#comment-45581 Jared Goralnick Wed, 14 May 2008 03:45:54 +0000 http://www.livingstonbuzz.com/blog/2008/05/13/the-cyclone-the-news-cycle/#comment-45581 You make a very good point that sometimes the best way to get a pitch thru is to choose the right ideas to present. I suppose that's easier said than done though? You make a very good point that sometimes the best way to get a pitch thru is to choose the right ideas to present. I suppose that’s easier said than done though?

]]> By: QuiDiaz http://www.livingstonbuzz.com/2008/05/13/the-cyclone-the-news-cycle/comment-page-1/#comment-45578 QuiDiaz Wed, 14 May 2008 03:27:03 +0000 http://www.livingstonbuzz.com/blog/2008/05/13/the-cyclone-the-news-cycle/#comment-45578 Hi Mark - That's not always the case, because it's not always the bottom line. And not everyone gets all hot and bothered about it like me :) I really appreciate your post on "alternatives to blacklisting." There's been talk of an opt-out list, but it could be hard to get all marketers to abide by the silent code, let alone ensure that everyone knows about the list. Still worth a shot! Hi Mark – That’s not always the case, because it’s not always the bottom line. And not everyone gets all hot and bothered about it like me :) I really appreciate your post on “alternatives to blacklisting.” There’s been talk of an opt-out list, but it could be hard to get all marketers to abide by the silent code, let alone ensure that everyone knows about the list. Still worth a shot!

]]> By: Mark Dykeman http://www.livingstonbuzz.com/2008/05/13/the-cyclone-the-news-cycle/comment-page-1/#comment-45529 Mark Dykeman Tue, 13 May 2008 15:47:55 +0000 http://www.livingstonbuzz.com/blog/2008/05/13/the-cyclone-the-news-cycle/#comment-45529 PR/communications people raising awareness about worthwhile causes? Kind of a no-brainer, isn't it? Good thought. PR/communications people raising awareness about worthwhile causes? Kind of a no-brainer, isn’t it?

Good thought.

]]> By: A Time of Advocacy | Off Hours http://www.livingstonbuzz.com/2008/05/13/the-cyclone-the-news-cycle/comment-page-1/#comment-45519 A Time of Advocacy | Off Hours Tue, 13 May 2008 12:49:26 +0000 http://www.livingstonbuzz.com/blog/2008/05/13/the-cyclone-the-news-cycle/#comment-45519 [...] That would be good because I really don’t care that much for the current conversation. My powers can be used for greater things. Popularity: 7% [...] [...] That would be good because I really don’t care that much for the current conversation. My powers can be used for greater things. Popularity: 7% [...]

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