Ford Motor Company Communicator Whitney Drake caught up with Geoff Livingston at NewComm Forum a couple of weeks ago. She gave the Buzz Bin’s readers some insights into Ford’s Twitter activity, which is an excellent demonstration of crisis PR, as well as the more public Black Mustang Calendar issue. Whitney also teased us a little about Ford’s social media future…
-
Categories
-
Recent Comments
Fragmented Branding - The 21st Century Reality:
- Education Tay: Companies, individuals and groups using branding have…
Social Media May Be The Media Darling, But E-mail Is Here To Stay:
- jenn riggle: Hi Jackson- You're right -- PR and marketing…
- Jackson Wightman: Thanks Jenn. Some staggering stats that really…
Google's Great Buzz Gamble:
- Go Raw Live Granola Cereal, 1 Pound Bags (Pack of 2) | Raw Food Detox: [...] Google’s Great Buzz Gamble – The…
Moving from Siloes to Hives:
- 34 PR blogposts als verjaardagscadeau | Coopr, specialist in online pr, social media en digitale communicatie: [...] of Community (Altitude Branding) 6. Hashtags:…
Showing Love Increases PR Influence:
- Can Social Media Help Blunt “Mean” Greens Influence? – The Buzz Bin: [...] to shape good behaviors? There are endless…
Facebook Fan Page Best Practices:
- How to Make a Winning Facebook Fan Page – The Best Guides | Girl Goes Tech: [...] - Facebook Fan Page Best Practices…
-
Recent Posts
- Can Social Media Help Blunt “Mean” Greens Influence?
- Social Media May Be The Media Darling, But E-mail Is Here To Stay
- PR has Social Media “Buffet” Problem
- SxSW Vibe: Enough Social, What’s Next?
- Seven Ways Hospitals Can Address Facebook Criticism
- Is Trust In Twitter Misplaced?
- The Trust Veneer Problem in Social Media
- Singing the Praises of the Twitter Hashtag
- You Can’t Run From Problems
- Sitting on the Fence: Twitter or Facebook
-
Archives
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
-
While I applaud Whiney and Ford “taking part in the conversation,” they really didn’t do enough to get the whole story out there and the general perception on the car forums is still that Ford wouldn’t let the members make their calendar.
Ford has every right to protect their brand, I wholeheartedly support that, but this one left a scar on the car community that hasn’t faded.