The Goodwill Fashionista campaign, for which Livingston Communications designed the social media strategy, took home three AMA-DC M awards last night. Awards were given for integrated marketing: best consumer/retail campaign, integrated marketing: best campaign on a shoestring budget, and best internet marketing campaign (picture features Fashionista Blogger Em Hall).
Since we published our case study, this campaign has been featured in several prominent news outlets, including CNN, NPR, Dow Jones, American Public Radio, AARP, the Washington Post, and a clean sweep of local broadcast media. Then there are the speaking engagements.
Congratulations to our friends at Goodwill DC. You did fantastic work and deserve every ounce of this success. Also congratulations to Catherine Meloy and Brendan Hurley (below) for all of their success. Catherine was inducted into the AMA-DC Hall of Fame yesterday.
Congratulations to you Geoff, and to everyone at Livingston!
So well deserved. A great campaign! Congrats.