Today I was passed links to two different articles, yours and another taking a similar position over at All Things Digital.

Last summer there was a lot of hype in the naval-gazing tech blogsphere about “Social Media Overload”. When I joined the conversation, I took the position that only people that worked in the business of social media and new media marketing would make such complaints, that the average person, even tech savvy, had never heard of Twitter, much less Pounce or Jaiku or any of the other operations further below the radar.

I received a lot of criticism, and was roundly poo-poo. I posted my own contribution to that conversation on my blog in July:

GigantiCo – Social Media Overload?

Matt Dickman of Techno-Marketer honored it with a thoughtful reply.

I now feel somewhat vindicated.

Thank you for your post.

Best regards,
Chris

Good post. I also enjoyed the comment by Jonny Goldstein. Tweeter is like one of those gathering places where the company outweighs the line outside the door. It will exist as long as the community that resides there keeps meeting there.

Best,
Rich

One thing to remember about Comcast’s account – you don’t need to follow someone to see when they mention you. You can track keywords. From what I’ve read they don’t just follow people – they track all mentions of Comcast anywhere on Twitter.