Come join SMC-DC for the official Washington, DC area book launch for Rohit Bhargava’s new book Personality Not Included. Maybe you caught him at Blogger Social, or maybe at one of his other book tour destinations. But, if not, now is your chance!

Personality Not Included was recently released by McGraw-Hill and serves as a guide for companies on how authenticity is the new standard that brands need live up to in the social media era – the book has received significant early praise and features a forward by bestselling author and entrepreneur, Guy Kawasaki.

We will kick off the festivities with a book signing at Barnes & Noble in Arlington from 5:30 – 7:00 pm. From there, please feel free to join us for an informal dinner and drinks gathering at Whitlow’s on Wilson from 7:00 pm to 8:30 pm.

Books will be available for purchase on-site at Barnes & Noble. There is ample garage parking, some metered street spaces, and both locations are metro accessible at the Orange Line’s Clarendon stop.

Please RSVP to Larissa Fair via e-mail no later than Monday, April 28.

Please designate if you will be attending the book signing, dinner, or both.

Facebook Group: http://www.facebook.com/event.php?eid=11709537599

Hope to see you there!

DATE: Thursday, May 1, 2008

BOOK SIGNING

5:30 pm – 7:00 pm

Barnes & Noble – Arlington

Clarendon Market Commons
2800 Clarendon Blvd. Suite 500, Arlington, VA 22201

DRINKS AND DINNER

7:00 pm – 8:30 pm

Whitlow’s on Wilson (beach bar, to the left in the back)

2854 Wilson Blvd.
Arlington, VA 22201