The Buzz Bin

Undercurrents addressed the power of social media through new voices of class, race and economic status-citing past events such as massive demonstrations organized through Facebook, as one of the examples. The overarching point is that even “powerful national governments and clients” cannot control the message anymore. “Instead, they must learn to adapt and respond.”

Mario Sundar talked about providing the easiest way to monitor conversations around your brand through his blog Marketing Nirvana. Sundar discussed Twitter’s TweetScan and Google Alerts as his favorable tools.

Brandstorming’s Jim Durbin talked about Careerbuilder’s newest ads and their coined phrase “Start Building.” Unlike the search engine’s competitor, Monster – who sells “hope”, they create ads that convince people that their current occupation sucks. Durbin provides videos that exemplify Careerbuilder’s efforts to persuade the workforce of the “disgruntlement” in jobs.

David Taylor of brandgym went back to the bare essentials and discussed how Apple successfully promotes their brand through efficient packaging for their products. Taylor stated that if companies need secondary packaging, “than why not make it more of a branding tool?”

Anne Simons of Brandeo discussed how many corporate companies do not connect with a growing portion of their U.S. multi-cultural consumers. “Running multi-cultural campaigns and speaking to multi-cultural sensibilities, while excluding multi-cultural customers in general market campaigns is superficial and short-sighted. And many corporate websites do not reflect the diversity of their customer base.”