06
2008
I Am Joe Jaffe
Head crayonista Joe Jaffe pulled the diva move and stood-up 80 brilliant marketing bloggers at Blogger Social. He feigned illlness. In playful vengeance we auctioned his name tag for the rights to be Joe Jaffe (photo by Shashi).
Livingston Communications won at a well priced $500. Ahem:
Did I tell you my podcast receives two million downloads? Want to hang out on my private Second Life island? I’ll give you a free copy of my book “Join the Conversation” (although I didn’t), but only if you review it. Enough about me, what do you think about me?!?
Like that? More on Twitter for the remainder of the day.
Proceeds benefited the Frozen Pea Fund for breast cancer research (See Buzz Bin interview). Frozen Pea Fund members Connie Reece, Cathleen Rittereiser and members of Susan Reynolds‘ family received a $30,000 check last night from crayon and ooVoo, a result of my ooVoo day (in which Livingston Communications also participated, yielding $1500 of the larger sum).
Moving forward, I Am Joe Jaffe won’t end here. Several of us agreed, it’s too priceless for just one. Let the “I Am Joe Jaffe for a Day” meme begin!
Here’s the deal, receivers of the Joe Jaffe name tag agree to donate $25 to Frozen Pea Fund, create a ridiculous photo and blog post in the spirit of “I am Joe Jaffe,” and FedEx the tag to the next blogger who agrees to be I Am Joe Jaffe for a day. Tomorrow I will FedEx the Joe Jaffe name tag to Cam Beck, who has agreed to be the next Joe Jaffe.
Overall, BloggerSocial was a blast. It was really great to meet so many of my heroes who write outstanding thought leadership and fun posts every week. The Blogger Social ‘08 attendees: Susan Bird Tim Brunelle Katie Chatfield Matt Dickman Luc Debaisieux Gianandrea Facchini Mark Goren Gavin Heaton Sean Howard CK Valeria Maltoni Drew McLellan Doug Meacham Marilyn Pratt Steve Roesler Greg Verdino CB Whittemore Steve Woodruff Paul McEnany Ann Handley David Reich Tangerine Toad Kristin Gorski Mack Collier David Armano Ryan Barrett Lori Magno Tim McHale Gene DeWitt Mario Vellandi Arun Rajagopal Rohit Bhargava Anna Farmery Marianne Richmond Thomas Clifford Lewis Green Geoff Livingston Kris Hoet CeCe Lee Toby Bloomberg Seni Thomas Darryl Ohrt Joe Kutchera Paul Dunay Marshall Sponder Chris Kieff Tara Anderson Jason Falls Paul Soldera Roberta Rosenberg Saul Colt Todd Andrlik Nathan Snell Ryan Karpeles Mike Sansone Jennifer Laycock Neil Vineberg Cam Beck Mike Arauz Matthew Bailey Heather Gorringe John Rosen Tamar Weinberg Rita Perea Linda Sherman Matthew McDonald Kaitlyn Wilkins Terry Starbucker Jennifer Berk Jane Quigley John Wall Scott Monty Kevin Horne Virginia Miracle Amanda Gravel David Polinchock Shashi Bellamkonda David Berkowitz Vahe Habeshian
Lauren Vargas Says:
April 6th, 2008 at 10:40 am
I love it! Brilliant move.
I followed the Blogger Social scene this weekend…perhaps next year I will be able to join in the fun!
Eric Eggertson Says:
April 6th, 2008 at 10:47 am
Joe: I always pictured you differently.
This is suspicious, you didn’t mention in your post that this is the first time a blogger/author has imitated another blogger/author, proving that we have entered a new era of participatory, creative, viral, conversation-based marketing.
And where is the link to your Amazon page? You, sir, are an imposter! I know Joe Jaffe, and you are no Joe Jaffe!
"I Am Joe Jaffe:" Geoff Livingston Hijacks Chief crayonista's Identity at BloggerSocial - Comments Says:
April 6th, 2008 at 11:25 am
Joseph Jaffe Says:
April 6th, 2008 at 11:41 am
Holy shit. I leave you guys alone for one night and THIS is the trouble you cause? :)
Brought a smile to me today and wish I was there last night.
And yes, you exposed me…I was perfectly healthy, but needed to do a J-Lo in order to maintain my rep!
Warren Sukernek Says:
April 6th, 2008 at 1:31 pm
Very funny. Been following the Blogger Social on twitter all weekend. Hopefully next year. Are you going to pull a Loren and pick up the IamJoeJaffe.com url?
richardatDELL Says:
April 6th, 2008 at 2:00 pm
Hi there Joe Jaffe…better look out as it looks like its a three day affair, not blogger social but the Joe Jaffe meme. So how will we know who is the real Joe Jaffe anymore? I hope you feel better and are blogging using a good Dell m1330!!!
Geoff Livingston Says:
April 6th, 2008 at 9:04 pm
Lauren and Warren: You’d be welcome additions.
Eric and Richard: Thanks for playing along.
Joe: You are a good sport. It’s all for charity (and fun, too). Feel better.
Steve Roesler Says:
April 6th, 2008 at 10:55 pm
Geoff,
Enjoyed watching the bidding. Congrats!
Now, what if Joe Jaffe kicks in some big bucks in order to be Joe Jaffe for a day?
Do we have a procedure in place? :-)
Doug Meacham Says:
April 6th, 2008 at 11:14 pm
Geoff, er, I mean Joe. I’m still laughing at this one.
Lewis Green Says:
April 7th, 2008 at 9:16 am
Joe (aka Geoff):
Good stuff and great idea! Glad we got to spend some time together.
Lewis
David Berkowitz Says:
April 7th, 2008 at 9:20 am
If I become Joe Jaffe for a day, can I then find a way to pan my own book?
David Reich Says:
April 7th, 2008 at 10:53 am
Great to meet you Geoff (Joe).
David
C.B. Whittemore Says:
April 7th, 2008 at 1:28 pm
Geoff, you make a perfect Joe! Absolutely loved it! Really fun to get to meet you and experience firsthand how Now is Gone…
Identity Hijacking for Humor - How Far Is Too Far? Says:
April 7th, 2008 at 3:42 pm
The Night Geoff Livingston Partially Took Off His Shirt at Social Honeycomb Says:
April 7th, 2008 at 11:57 pm
[...] meeting new people, jagerbombs, the Beast, Joseph Jaffe’s nametag becoming even more famous than Joe (if you can believe that), a moving moment when crayon and My [...]
Claudia Corrigan D'arcy Says:
April 8th, 2008 at 1:22 pm
OMG.. i just snorted tuna fish and ritz cracker crumbs all over my monitors.
Very funny!
Greg Verdino's Marketing Blog: What happens at Social stays at Social Says:
April 8th, 2008 at 3:12 pm
Toby Says:
April 8th, 2008 at 11:02 pm
Geoff/Joe or is it Joe/Geoff - brilliant. now i have the guilts. better read that book .. which by the way is so much like JJ that it shouts.
Flickr: I am Joseph Jaffe Says:
April 11th, 2008 at 3:55 pm
Lori Magno Says:
April 13th, 2008 at 3:32 pm
You are the best Jaffe ever.
Allen Says:
May 16th, 2008 at 9:54 pm
I think I’d pay 500 bucks to NOT be Joe Jaffe …
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