Head crayonista Joe Jaffe pulled the diva move and stood-up 80 brilliant marketing bloggers at Blogger Social. He feigned illlness. In playful vengeance we auctioned his name tag for the rights to be Joe Jaffe (photo by Shashi).
Livingston Communications won at a well priced $500. Ahem:
Did I tell you my podcast receives two million downloads? Want to hang out on my private Second Life island? I’ll give you a free copy of my book “Join the Conversation” (although I didn’t), but only if you review it. Enough about me, what do you think about me?!?
Like that? More on Twitter for the remainder of the day.
Proceeds benefited the Frozen Pea Fund for breast cancer research (See Buzz Bin interview). Frozen Pea Fund members Connie Reece, Cathleen Rittereiser and members of Susan Reynolds‘ family received a $30,000 check last night from crayon and ooVoo, a result of my ooVoo day (in which Livingston Communications also participated, yielding $1500 of the larger sum).
Moving forward, I Am Joe Jaffe won’t end here. Several of us agreed, it’s too priceless for just one. Let the “I Am Joe Jaffe for a Day” meme begin!
Here’s the deal, receivers of the Joe Jaffe name tag agree to donate $25 to Frozen Pea Fund, create a ridiculous photo and blog post in the spirit of “I am Joe Jaffe,” and FedEx the tag to the next blogger who agrees to be I Am Joe Jaffe for a day. Tomorrow I will FedEx the Joe Jaffe name tag to Cam Beck, who has agreed to be the next Joe Jaffe.
Overall, BloggerSocial was a blast. It was really great to meet so many of my heroes who write outstanding thought leadership and fun posts every week. The Blogger Social ‘08 attendees: Susan Bird Tim Brunelle Katie Chatfield Matt Dickman Luc Debaisieux Gianandrea Facchini Mark Goren Gavin Heaton Sean Howard CK Valeria Maltoni Drew McLellan Doug Meacham Marilyn Pratt Steve Roesler Greg Verdino CB Whittemore Steve Woodruff Paul McEnany Ann Handley David Reich Tangerine Toad Kristin Gorski Mack Collier David Armano Ryan Barrett Lori Magno Tim McHale Gene DeWitt Mario Vellandi Arun Rajagopal Rohit Bhargava Anna Farmery Marianne Richmond Thomas Clifford Lewis Green Geoff Livingston Kris Hoet CeCe Lee Toby Bloomberg Seni Thomas Darryl Ohrt Joe Kutchera Paul Dunay Marshall Sponder Chris Kieff Tara Anderson Jason Falls Paul Soldera Roberta Rosenberg Saul Colt Todd Andrlik Nathan Snell Ryan Karpeles Mike Sansone Jennifer Laycock Neil Vineberg Cam Beck Mike Arauz Matthew Bailey Heather Gorringe John Rosen Tamar Weinberg Rita Perea Linda Sherman Matthew McDonald Kaitlyn Wilkins Terry Starbucker Jennifer Berk Jane Quigley John Wall Scott Monty Kevin Horne Virginia Miracle Amanda Gravel David Polinchock Shashi Bellamkonda David Berkowitz Vahe Habeshian
I love it! Brilliant move.
I followed the Blogger Social scene this weekend…perhaps next year I will be able to join in the fun!
Joe: I always pictured you differently.
This is suspicious, you didn’t mention in your post that this is the first time a blogger/author has imitated another blogger/author, proving that we have entered a new era of participatory, creative, viral, conversation-based marketing.
And where is the link to your Amazon page? You, sir, are an imposter! I know Joe Jaffe, and you are no Joe Jaffe!
Holy shit. I leave you guys alone for one night and THIS is the trouble you cause? :)
Brought a smile to me today and wish I was there last night.
And yes, you exposed me…I was perfectly healthy, but needed to do a J-Lo in order to maintain my rep!
Very funny. Been following the Blogger Social on twitter all weekend. Hopefully next year. Are you going to pull a Loren and pick up the IamJoeJaffe.com url?
Hi there Joe Jaffe…better look out as it looks like its a three day affair, not blogger social but the Joe Jaffe meme. So how will we know who is the real Joe Jaffe anymore? I hope you feel better and are blogging using a good Dell m1330!!!
Lauren and Warren: You’d be welcome additions.
Eric and Richard: Thanks for playing along.
Joe: You are a good sport. It’s all for charity (and fun, too). Feel better.
Geoff,
Enjoyed watching the bidding. Congrats!
Now, what if Joe Jaffe kicks in some big bucks in order to be Joe Jaffe for a day?
Do we have a procedure in place? :-)
Geoff, er, I mean Joe. I’m still laughing at this one.
Joe (aka Geoff):
Good stuff and great idea! Glad we got to spend some time together.
Lewis
If I become Joe Jaffe for a day, can I then find a way to pan my own book?
Great to meet you Geoff (Joe).
David
Geoff, you make a perfect Joe! Absolutely loved it! Really fun to get to meet you and experience firsthand how Now is Gone…
OMG.. i just snorted tuna fish and ritz cracker crumbs all over my monitors.
Very funny!
Geoff/Joe or is it Joe/Geoff – brilliant. now i have the guilts. better read that book .. which by the way is so much like JJ that it shouts.
You are the best Jaffe ever.
I think I’d pay 500 bucks to NOT be Joe Jaffe …