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	<title>Comments on: The Hard Pill</title>
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	<link>http://www.livingstonbuzz.com/2008/04/04/the-hard-pill/</link>
	<description>Musings and analysis on marketing, buzz and communications.</description>
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		<title>By: Social Media Chef &#124; Engage in PR</title>
		<link>http://www.livingstonbuzz.com/2008/04/04/the-hard-pill/comment-page-1/#comment-45182</link>
		<dc:creator>Social Media Chef &#124; Engage in PR</dc:creator>
		<pubDate>Sun, 11 May 2008 07:23:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2008/04/04/the-hard-pill/#comment-45182</guid>
		<description>&lt;!--%kramer-ref-pre%--&gt;[...] are creative and take risks, not simply making the same dish every night. Sometimes it can be tough to swallow simply because it is new, but in the end it will be worth the [...]&lt;!--%kramer-ref-post%--&gt;</description>
		<content:encoded><![CDATA[<p><a href="http://dev.wp-plugins.org/wiki/Kramer"><img src="http://www.livingstonbuzz.com/nfs/c02/h08/mnt/28447/domains/livingstonbuzz.com/html/wp-content/plugins/kramer/kramer.php?kramer=gif-icon" class="technorati-balloon" alt="Kramer auto Pingback" style="border:0;" /></a>[...] are creative and take risks, not simply making the same dish every night. Sometimes it can be tough to swallow simply because it is new, but in the end it will be worth the [...]</p>
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		<title>By: PR Biz from Spin Thicket</title>
		<link>http://www.livingstonbuzz.com/2008/04/04/the-hard-pill/comment-page-1/#comment-41838</link>
		<dc:creator>PR Biz from Spin Thicket</dc:creator>
		<pubDate>Wed, 09 Apr 2008 19:37:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2008/04/04/the-hard-pill/#comment-41838</guid>
		<description>&lt;!--%kramer-ref-pre%--&gt;[...]    [...]&lt;!--%kramer-ref-post%--&gt;</description>
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		<title>By: Jim Tobin at Ignite Social Media</title>
		<link>http://www.livingstonbuzz.com/2008/04/04/the-hard-pill/comment-page-1/#comment-41757</link>
		<dc:creator>Jim Tobin at Ignite Social Media</dc:creator>
		<pubDate>Tue, 08 Apr 2008 14:44:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2008/04/04/the-hard-pill/#comment-41757</guid>
		<description>Thanks for the mention Geoff. And I agree with Martin that this is fundamentally different, and you can&#039;t be conditioned to spit out press releases 40 hours a week and then switch wholesale over into &quot;engaging in conversation.&quot;

Bottom line: It&#039;s really hard to forget everything you know. That&#039;s why we started over at Ignite, because I think it&#039;s too much to ask.

But we&#039;ll see. Either we&#039;re on the forefront of something huge, or we&#039;re in the middle of the latest marketing hoola hoop craze. Time will tell...

~Jim</description>
		<content:encoded><![CDATA[<p>Thanks for the mention Geoff. And I agree with Martin that this is fundamentally different, and you can&#8217;t be conditioned to spit out press releases 40 hours a week and then switch wholesale over into &#8220;engaging in conversation.&#8221;</p>
<p>Bottom line: It&#8217;s really hard to forget everything you know. That&#8217;s why we started over at Ignite, because I think it&#8217;s too much to ask.</p>
<p>But we&#8217;ll see. Either we&#8217;re on the forefront of something huge, or we&#8217;re in the middle of the latest marketing hoola hoop craze. Time will tell&#8230;</p>
<p>~Jim</p>
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		<title>By: /Message: Daily Links</title>
		<link>http://www.livingstonbuzz.com/2008/04/04/the-hard-pill/comment-page-1/#comment-41629</link>
		<dc:creator>/Message: Daily Links</dc:creator>
		<pubDate>Mon, 07 Apr 2008 00:27:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2008/04/04/the-hard-pill/#comment-41629</guid>
		<description>&lt;!--%kramer-ref-pre%--&gt;[...] &#9733; &#9733; &#9733; &#9733; &#9733; Tags: dennis stevenson, twitter, social media, globallogicThe Hard Pill Â» The Buzz BinGeoff Livingston &quot;Most corporate communicators are trying to adapt a social tactic like blogs. Or [...]&lt;!--%kramer-ref-post%--&gt;</description>
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		<title>By: JOBMATCHBOX &#187; Blog Archive &#187; Recruiting Social Media Pros</title>
		<link>http://www.livingstonbuzz.com/2008/04/04/the-hard-pill/comment-page-1/#comment-41463</link>
		<dc:creator>JOBMATCHBOX &#187; Blog Archive &#187; Recruiting Social Media Pros</dc:creator>
		<pubDate>Fri, 04 Apr 2008 23:00:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2008/04/04/the-hard-pill/#comment-41463</guid>
		<description>[...] The Hard Pill [...]</description>
		<content:encoded><![CDATA[<p>[...] The Hard Pill [...]</p>
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		<title>By: Newsvine - The Social Media Expert Plague</title>
		<link>http://www.livingstonbuzz.com/2008/04/04/the-hard-pill/comment-page-1/#comment-41431</link>
		<dc:creator>Newsvine - The Social Media Expert Plague</dc:creator>
		<pubDate>Fri, 04 Apr 2008 17:32:39 +0000</pubDate>
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		<description>&lt;!--%kramer-ref-pre%--&gt;[...] Livingston posted an interesting thought on The Buzz Bin today that got me thinking a bit; well lets admit it, got me ranting a bit. The emergence of this [...]&lt;!--%kramer-ref-post%--&gt;</description>
		<content:encoded><![CDATA[<p><a href="http://dev.wp-plugins.org/wiki/Kramer"><img src="http://www.livingstonbuzz.com/nfs/c02/h08/mnt/28447/domains/livingstonbuzz.com/html/wp-content/plugins/kramer/kramer.php?kramer=gif-icon" class="technorati-balloon" alt="Kramer auto Pingback" style="border:0;" /></a>[...] Livingston posted an interesting thought on The Buzz Bin today that got me thinking a bit; well lets admit it, got me ranting a bit. The emergence of this [...]</p>
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		<title>By: Doug Dosberg</title>
		<link>http://www.livingstonbuzz.com/2008/04/04/the-hard-pill/comment-page-1/#comment-41427</link>
		<dc:creator>Doug Dosberg</dc:creator>
		<pubDate>Fri, 04 Apr 2008 16:44:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2008/04/04/the-hard-pill/#comment-41427</guid>
		<description>This is a great topic Geoff! 
 
IMO, I think the majority of contributers in the socialsphere lack interpersonal skills, or at least don&#039;t understand how to communicate on the web. Communicating effectively on the web is a skill, and one that should be highly valued.</description>
		<content:encoded><![CDATA[<p>This is a great topic Geoff! </p>
<p>IMO, I think the majority of contributers in the socialsphere lack interpersonal skills, or at least don&#8217;t understand how to communicate on the web. Communicating effectively on the web is a skill, and one that should be highly valued.</p>
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		<title>By: Social Media Expert Plauge as seen on MarylandMedia</title>
		<link>http://www.livingstonbuzz.com/2008/04/04/the-hard-pill/comment-page-1/#comment-41425</link>
		<dc:creator>Social Media Expert Plauge as seen on MarylandMedia</dc:creator>
		<pubDate>Fri, 04 Apr 2008 15:39:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2008/04/04/the-hard-pill/#comment-41425</guid>
		<description>[...] Livingston posted an interesting thought on The Buzz Bin today that got me thinking a bit; well lets admit it, got me ranting a bit. The emergence of this [...]</description>
		<content:encoded><![CDATA[<p>[...] Livingston posted an interesting thought on The Buzz Bin today that got me thinking a bit; well lets admit it, got me ranting a bit. The emergence of this [...]</p>
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		<title>By: Doug</title>
		<link>http://www.livingstonbuzz.com/2008/04/04/the-hard-pill/comment-page-1/#comment-41418</link>
		<dc:creator>Doug</dc:creator>
		<pubDate>Fri, 04 Apr 2008 13:57:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2008/04/04/the-hard-pill/#comment-41418</guid>
		<description>@martin - agree 100%

I would also say in order to have the title &quot;social media expert&quot; it should be mandated that you read The Cluetrain Manifesto.

Markets are conversations. If you are not enabling and contributing to the conversation, you are not part of the market.</description>
		<content:encoded><![CDATA[<p>@martin &#8211; agree 100%</p>
<p>I would also say in order to have the title &#8220;social media expert&#8221; it should be mandated that you read The Cluetrain Manifesto.</p>
<p>Markets are conversations. If you are not enabling and contributing to the conversation, you are not part of the market.</p>
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		<title>By: Geoff Livingston</title>
		<link>http://www.livingstonbuzz.com/2008/04/04/the-hard-pill/comment-page-1/#comment-41416</link>
		<dc:creator>Geoff Livingston</dc:creator>
		<pubDate>Fri, 04 Apr 2008 13:29:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2008/04/04/the-hard-pill/#comment-41416</guid>
		<description>I think you are right, Martin.  Marketers forget that in social worlds they have to participate and become part of a larger whole. 

When their offering is community driven and actually serves their constituents things happen. Because there is clear value, and people care when someone or an entity demonstrates back.  As Melanie says, spam  or telemarketing falls on deaf ears because it is interrupting...</description>
		<content:encoded><![CDATA[<p>I think you are right, Martin.  Marketers forget that in social worlds they have to participate and become part of a larger whole. </p>
<p>When their offering is community driven and actually serves their constituents things happen. Because there is clear value, and people care when someone or an entity demonstrates back.  As Melanie says, spam  or telemarketing falls on deaf ears because it is interrupting&#8230;</p>
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