http://www.livingstonbuzz.com/2008/03/28/the-science-of-listening/ Musings and analysis on marketing, buzz and communications. Thu, 18 Mar 2010 09:50:28 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.livingstonbuzz.com/2008/03/28/the-science-of-listening/comment-page-1/#comment-60220 You Are Not Listening To Whispers | Andrew Hyde - Humble Yet Bold Fri, 05 Sep 2008 00:45:17 +0000 http://www.livingstonbuzz.com/blog/2008/03/28/the-science-of-listening/#comment-60220 [...] customers are talking (this being done with some great points by Jeremiah Owyang, Chris Brogan and Geoff Livingston). Chris says it simply: Conversations are happening online in all kinds of places. It’s important [...] [...] customers are talking (this being done with some great points by Jeremiah Owyang, Chris Brogan and Geoff Livingston). Chris says it simply: Conversations are happening online in all kinds of places. It’s important [...]

]]> http://www.livingstonbuzz.com/2008/03/28/the-science-of-listening/comment-page-1/#comment-40952 laurent Tue, 01 Apr 2008 17:40:33 +0000 http://www.livingstonbuzz.com/blog/2008/03/28/the-science-of-listening/#comment-40952 You say "which conversations are the right one to listen to". I think that's where the difficulty is. It's a bit like asking the right question when solving a problem, as we all know, 50% of the answer is in asking the right question...back to your question: Is the answer: "any conversation that's relevant to an enterprise"? or "conversations from influencers". There has been a bit of debate about the influencer thing. I personnaly think that with blogs/social media, conversations are hyper targeted and they can happen anywhere, from a so called influencer or not. Thus the trick is to find the needle in a haystack. I have worked with clients to monitor 1500 blogs (they don't read everything from those 1500 blogs but they have a very targeted product and can listen/engage only where they are relevant and add value). It's time consuming but it can be done and in the process, a lot of great insights are being gathered You say “which conversations are the right one to listen to”. I think that’s where the difficulty is. It’s a bit like asking the right question when solving a problem, as we all know, 50% of the answer is in asking the right question…back to your question: Is the answer: “any conversation that’s relevant to an enterprise”? or “conversations from influencers”. There has been a bit of debate about the influencer thing. I personnaly think that with blogs/social media, conversations are hyper targeted and they can happen anywhere, from a so called influencer or not. Thus the trick is to find the needle in a haystack. I have worked with clients to monitor 1500 blogs (they don’t read everything from those 1500 blogs but they have a very targeted product and can listen/engage only where they are relevant and add value). It’s time consuming but it can be done and in the process, a lot of great insights are being gathered

]]> http://www.livingstonbuzz.com/2008/03/28/the-science-of-listening/comment-page-1/#comment-40923 PR and Marketing News and Ideas - April 1, 2008 Tue, 01 Apr 2008 12:41:02 +0000 http://www.livingstonbuzz.com/blog/2008/03/28/the-science-of-listening/#comment-40923 [...] The Science of Listening, and Instead of Conversation, Think Engagement - Geoff Livingston describes the kinds of listening, filtering and measuring tools organizations will need to make sense of the ongoing conversations they are involved in. And he makes the point that the conversation is not the end goals. It’s a way to achieve engagement. [...] [...] The Science of Listening, and Instead of Conversation, Think Engagement – Geoff Livingston describes the kinds of listening, filtering and measuring tools organizations will need to make sense of the ongoing conversations they are involved in. And he makes the point that the conversation is not the end goals. It’s a way to achieve engagement. [...]

]]> http://www.livingstonbuzz.com/2008/03/28/the-science-of-listening/comment-page-1/#comment-40894 Advertising Jobs, Marketing Jobs and PR Jobs - TalentZoo Tue, 01 Apr 2008 04:10:25 +0000 http://www.livingstonbuzz.com/blog/2008/03/28/the-science-of-listening/#comment-40894 <!--%kramer-ref-pre%-->[...] Now Hear This The difference between hearing and listening. [...]<!--%kramer-ref-post%--> [...] Now Hear This The difference between hearing and listening. [...]

]]> http://www.livingstonbuzz.com/2008/03/28/the-science-of-listening/comment-page-1/#comment-40565 sacback Fri, 28 Mar 2008 17:10:53 +0000 http://www.livingstonbuzz.com/blog/2008/03/28/the-science-of-listening/#comment-40565 Never thought that talking about your thoughts whether it be in person or in writing would be so critical. That is very very deep. Never thought that talking about your thoughts whether it be in person or in writing would be so critical. That is very very deep.

]]> http://www.livingstonbuzz.com/2008/03/28/the-science-of-listening/comment-page-1/#comment-40561 How do you listen so you hear? | Contagious Solutions Fri, 28 Mar 2008 16:37:32 +0000 http://www.livingstonbuzz.com/blog/2008/03/28/the-science-of-listening/#comment-40561 [...] [From The Science of Listening » The Buzz Bin] [...] [...] [From The Science of Listening » The Buzz Bin] [...]

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