Jared, you are the King of Tidiness. I agree – blogging has ramp up time and for groups who are new to the digital scene, it’s often better to cultivate the cultural shift one bite at a time. And I’m now following you on Twitter.

How do you pull all your pieces together?

One thought though: many businesses aren’t too far along with, say, blogging. Viget is unique in their ability to really have so many internal people posting information regularly. Most companies just don’t have the resources and/or staff who are used to social media. As such, I’ve seen many companies fail by attempting to launch multiple blogs. It’s worthy of note that Viget started with one blog, did that for a long time, and only now has added more options. Until one has regular content, a company should consider keeping it all together before separating–focusing on categories rather than separate blogs/feeds.

Also, a neat personal note–I just rebranded my Twitter to match my blog name–and it’s super easy. Twitter is one of the few sites where one can change their name at any time. So anyone looking to rebrand in that way has an easy path ahead :-). To that end, it’s good to snag your blog or company name on every possible service while you still can!

Cheers.