Stewart Mader shows us eight key cultural drivers to wiki success. He discusses what attitudes make an innovation oriented organization a “wikible” workplace or – in other words – a workplace where Wiki really works in an effective way?

Sometimes you have to break a website, in order to fix it, at least according to Search Engine Guide Blog. As SEO continues to break and make up marketing, you have to remain flexible and roll with the punches, fixing things along the way.

Experience Curve provides us links to Jake McKee’s presentation on how Lego caught the Cluetrain. It’s a great case study on participating in social media.

The Marketing Mix summarizes an article from eMarketing Strategist on how to interact on blogs without having one of your own. The article covers it all including how to find blogs to comment on, keeping up with blogs you want to read and commenting basics.

The "real" campaign story for 2008 is social media, and how each candidate is using it (or trying to) to their advantage. StraightUp Search says "the true winner in the online political media wars are the social networking communities. The official Barack Obama website includes links to 16 different networks, Hillary Clinton lists six and John McCain has none, unless you count his own McCainSpace community of supporters."

This wonderfully simple video on Twitter from CommonCraft has been circulating around the Twits and bloggers alike.

Edelman recently used a SMR to announce the consolidation of its three digital entities into one global unit, Edelman Digital.