Comments on: Tear Down the Web Site http://www.livingstonbuzz.com/2008/03/07/tear-down-the-web-site/ Musings and analysis on marketing, buzz and communications. Tue, 16 Mar 2010 11:18:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Livescribe Blog :: Blog Archive » Pulse Helped Me Study http://www.livingstonbuzz.com/2008/03/07/tear-down-the-web-site/comment-page-1/#comment-40609 Livescribe Blog :: Blog Archive » Pulse Helped Me Study Sat, 29 Mar 2008 02:29:41 +0000 http://www.livingstonbuzz.com/blog/2008/03/07/tear-down-the-web-site/#comment-40609 <!--%kramer-ref-pre%-->[...] 2. I’ve not received any emails about a delay. I’ve not received any emails from you guys period. I search and search for the pen (because I couldn’t remember your name). I found someone else’s blog post and got to livescribe.com - Where in the world was the link to this blog??? See Geoff Livingston’s post on revamping your site. http://www.livingstonbuzz.com/blog/2008/03/07/tear-down-the-web-site [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] 2. I’ve not received any emails about a delay. I’ve not received any emails from you guys period. I search and search for the pen (because I couldn’t remember your name). I found someone else’s blog post and got to livescribe.com – Where in the world was the link to this blog??? See Geoff Livingston’s post on revamping your site. http://www.livingstonbuzz.com/blog/2008/03/07/tear-down-the-web-site [...]

]]> By: How social media can help when the audience does research : Movie Marketing Madness http://www.livingstonbuzz.com/2008/03/07/tear-down-the-web-site/comment-page-1/#comment-40227 How social media can help when the audience does research : Movie Marketing Madness Mon, 24 Mar 2008 14:13:17 +0000 http://www.livingstonbuzz.com/blog/2008/03/07/tear-down-the-web-site/#comment-40227 [...] shift in mindsets among corporate types because it means dropping what Geoff Livingston calls the brochure sensibility. That’s tough but I swear to you if you try it you’ll find it pays long-lasting [...] [...] shift in mindsets among corporate types because it means dropping what Geoff Livingston calls the brochure sensibility. That’s tough but I swear to you if you try it you’ll find it pays long-lasting [...]

]]> By: Yaz Okulu http://www.livingstonbuzz.com/2008/03/07/tear-down-the-web-site/comment-page-1/#comment-40183 Yaz Okulu Mon, 24 Mar 2008 01:13:55 +0000 http://www.livingstonbuzz.com/blog/2008/03/07/tear-down-the-web-site/#comment-40183 does anyone knows if there is any other information about this subject in other languages? does anyone knows if there is any other information about this subject in other languages?

]]> By: Squarevox » Social content and continuous web site improvement http://www.livingstonbuzz.com/2008/03/07/tear-down-the-web-site/comment-page-1/#comment-40155 Squarevox » Social content and continuous web site improvement Sun, 23 Mar 2008 12:28:13 +0000 http://www.livingstonbuzz.com/blog/2008/03/07/tear-down-the-web-site/#comment-40155 [...] Livingston at the Buzz Binasks a good question: The brochure approach doesn’t work. We know that. So blogs, podcasts and new social content has [...] [...] Livingston at the Buzz Binasks a good question: The brochure approach doesn’t work. We know that. So blogs, podcasts and new social content has [...]

]]> By: Geoff Livingston http://www.livingstonbuzz.com/2008/03/07/tear-down-the-web-site/comment-page-1/#comment-39083 Geoff Livingston Mon, 10 Mar 2008 12:18:01 +0000 http://www.livingstonbuzz.com/blog/2008/03/07/tear-down-the-web-site/#comment-39083 Joe: Thanks for those great insights. I appreciate your willingness to share performance results. Maggie: No doubt. Everything seems harder for big companies. Joe: Thanks for those great insights. I appreciate your willingness to share performance results.

Maggie: No doubt. Everything seems harder for big companies.

]]> By: Joseph Thornley http://www.livingstonbuzz.com/2008/03/07/tear-down-the-web-site/comment-page-1/#comment-39006 Joseph Thornley Sun, 09 Mar 2008 18:53:50 +0000 http://www.livingstonbuzz.com/blog/2008/03/07/tear-down-the-web-site/#comment-39006 Geoff, we made blogs the centrepiece of our corporate Website http://www.thornleyfallis.com/ in the autumn of 2005. The brochureware (or what little remains of it) is relegated to menu items. We did this because we wanted people to discover and learn about our company through the eyes and thoughts of our employees. So, our home page is an aggregator of all our employee blogs and podcasts. To ensure that traffic still goes back to our employee sites, we include only the first paragraph of their posts on the company site. The result: Google Analytics shows us that a substantial amount of our corporate Website traffic is referred to us from our employee blogs. And we're pretty happy with that. Geoff, we made blogs the centrepiece of our corporate Website http://www.thornleyfallis.com/ in the autumn of 2005. The brochureware (or what little remains of it) is relegated to menu items.

We did this because we wanted people to discover and learn about our company through the eyes and thoughts of our employees. So, our home page is an aggregator of all our employee blogs and podcasts. To ensure that traffic still goes back to our employee sites, we include only the first paragraph of their posts on the company site.

The result: Google Analytics shows us that a substantial amount of our corporate Website traffic is referred to us from our employee blogs. And we’re pretty happy with that.

]]> By: Making websites more social | higher ed marketing http://www.livingstonbuzz.com/2008/03/07/tear-down-the-web-site/comment-page-1/#comment-38995 Making websites more social | higher ed marketing Sun, 09 Mar 2008 13:32:32 +0000 http://www.livingstonbuzz.com/blog/2008/03/07/tear-down-the-web-site/#comment-38995 [...] an interesting post about web design that is worth talking about, or at least blogging about. In Tear Down the Web Site, Geoff Livingston makes a strong case for putting social media front and center in our [...] [...] an interesting post about web design that is worth talking about, or at least blogging about. In Tear Down the Web Site, Geoff Livingston makes a strong case for putting social media front and center in our [...]

]]> By: Spin Thicket Comments http://www.livingstonbuzz.com/2008/03/07/tear-down-the-web-site/comment-page-1/#comment-38914 Spin Thicket Comments Sat, 08 Mar 2008 01:43:54 +0000 http://www.livingstonbuzz.com/blog/2008/03/07/tear-down-the-web-site/#comment-38914 <!--%kramer-ref-pre%-->[...] [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] [...]

]]> By: Church Websites - the brochure or the conversation? | Contagious Solutions http://www.livingstonbuzz.com/2008/03/07/tear-down-the-web-site/comment-page-1/#comment-38897 Church Websites - the brochure or the conversation? | Contagious Solutions Fri, 07 Mar 2008 19:48:18 +0000 http://www.livingstonbuzz.com/blog/2008/03/07/tear-down-the-web-site/#comment-38897 [...] Social Media (RSS, Blogs, and Pocasts) present this sort of engagement and should be represented on your “home” page if not BE your home page. Below is an article from the Buzz Bin, a blog by PR and Social Media expert Geoff Livingston. If you are not satisfied with your church website I would head on over and see the statistics on what he has to say - great stuff! The brochure approach doesn’t work. We know that. So blogs, podcasts and new social content has been added to the conventional web site, but the conversation is usually buried on sites as a simple link. Why bother? Why not reverse things and make brochure content a simple link, and the social content the heart of the web page? [From Tear Down the Web Site » The Buzz Bin] [...] [...] Social Media (RSS, Blogs, and Pocasts) present this sort of engagement and should be represented on your “home” page if not BE your home page. Below is an article from the Buzz Bin, a blog by PR and Social Media expert Geoff Livingston. If you are not satisfied with your church website I would head on over and see the statistics on what he has to say – great stuff! The brochure approach doesn’t work. We know that. So blogs, podcasts and new social content has been added to the conventional web site, but the conversation is usually buried on sites as a simple link. Why bother? Why not reverse things and make brochure content a simple link, and the social content the heart of the web page? [From Tear Down the Web Site » The Buzz Bin] [...]

]]> By: maggie fox http://www.livingstonbuzz.com/2008/03/07/tear-down-the-web-site/comment-page-1/#comment-38885 maggie fox Fri, 07 Mar 2008 17:18:59 +0000 http://www.livingstonbuzz.com/blog/2008/03/07/tear-down-the-web-site/#comment-38885 Hey Geoff, thanks for using our humble site as an example, and the structure has always been thus - the blog front & centre, primarily because when we started, we recognized that the most valuable thing about our "website" was the content we could provide to potential clients/colleagues. I expect that for many organizations, having to reverse-engineer their website to be a blog (or conversational in some other way) is a bit more of a challenge. And especially thanks for the Cisco chart - great info! Hey Geoff, thanks for using our humble site as an example, and the structure has always been thus – the blog front & centre, primarily because when we started, we recognized that the most valuable thing about our “website” was the content we could provide to potential clients/colleagues. I expect that for many organizations, having to reverse-engineer their website to be a blog (or conversational in some other way) is a bit more of a challenge.

And especially thanks for the Cisco chart – great info!

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