Many times on this blog we’ve talked about the need to address social media from a good, old fashioned relationship basis. It’s about personal relationships, and brand building.
WineLibraryTV’s Gary Vaynerchuk recently spoke at Strategic Profits Live ‘08 and delivered one of the best speeches on this very topic. This is a can’t miss video clip that culminates with Gary telling his audience not to buy contact lists, instead build them through interactions online.
Having met Gary personally, I can tell you he is one of the warmest, most enthusiastic fellows you could ever want to know. For more on Gary, read Brian Solis’s excellent post yesterday.
[...] Death of the Handshake Take a look at this clip from Strategic Profits Live ‘08, where Gary Vaynerchuk from winelibrary.com speaks on self promotion and the importance of building [...]