An article in PR Week caught my attention, it always seems to. This week it’s about the social networking and lifestyle-oriented web site www.50millionpounds.com. It’s a joint effort between State Farm Insurance and Dr. Ian Smith, a nutrition expert and media figure, to help Americans, especially Black Americans, lose a collective 50 million pounds.
It peaked my interest. Since it’s launch last year, participants have lost more than 1.5 million pounds. Now that people are familiar with it, State Farm and Dr. Smith hope to take it to churches, black colleges and other black social organizations. Although it’s open to all races and ethnicity’s, Blacks were targeted for their high place on the list of overweight Americans.
It’s a great idea. Social networks are powerful and have the ability to unite so many together, and this is no different. Today, I am interested in social networks. I have a Facebook profile, LinkedIn, FriendFeed has caught my attention and I must admit Twitter is too much for me. I blog once a week, used to be two, and I am a fan of the social media release.
In just one year I joined a world that I never expected to like. But after playing in the blogosphere reading and writing and researching, I’ve learned more than I bargained for. And I take all of that knowledge with me on the next phase of my career. As I leave the Buzz Bin, I say thank you to all the readers for showing me how it’s done.
Interested parties can connect with Michele Capots on the above linked social profiles.
I am learning in my journalism classes the importance of social media. They are good tools to have when trying to make a campaign for a good cause. The whole world is watching the news on the Internet and people should care about their health.
Sometimes people won’t change their way of life if the information feels imposed upon them. Hopefully all of this information is coming from the right voice so to make the people’s health better. Obesity is such a problem in America and any way to help people overcome bad eating habits is great!