Comments on: Strategic Marketers See PR as a Function

By: Le marketing a de l’RP ès | Cherry and Cake - Entertaining Advertising

Tue, 24 Jun 2008 09:01:46 +0000

[...] dans ce contexte de se diriger vers une redéfinition du rôle des relations publiques ? Source : livingstonbuzz.com addthis_url = ‘http%3A%2F%2Fblog.cherryandcake.eu%2Findex.php%2Farchives%2F242′; addthis_title = [...]

By: John Cass

John Cass — Thu, 03 Apr 2008 03:38:43 +0000

Yes I agree sales is is the goal, but how do you get there, that’s the real question for business when developing the right business strategy. I don’t see that we disagree if you agree that understanding customer needs and product marketing are part of marketing.

By: Geoff Livingston

Geoff Livingston — Mon, 31 Mar 2008 02:37:44 +0000

John: My chart included in the original post above includes research so you can see that I do agree with this. But at the same time my personal belief is that ultimately all marketing is geared towards creating sales, including understanding customer needs and product marketing. For me it comes down to the organization’s motive in funding these activities. I do appreciate your different opinion, and look forward to meeting you at SNCR in Sonoma.

By: John Cass

John Cass — Mon, 31 Mar 2008 00:32:43 +0000

I use the 1976 definition of marketing from the Chartered Institute of Marketing in the UK.

â€˜â€¦the management process responsible for identifying, anticipating and satisfying customer requirements profitably.â€™

Yes, marketing is about sales, that’s the end result, but how do you get to that sale? You understand what customers want or need, and make a product based on those wants and needs. Marketing is not just about selling a product, its about making a product people actually want, and then selling it to them.

Many people in industry equate marketing with just sales or advertising. What about market research? Isn’t that part of marketing? Marketing is sales and advertising but it’s more than that.

By: Accelerating Through Recession » The Buzz Bin

Accelerating Through Recession » The Buzz Bin — Fri, 21 Mar 2008 04:55:32 +0000

[...] to accelerate through the recession and differentiate themselves by focusing on ROI. Remember, companies are in business to generate revenue, and that’s the predominant reason why they hire us. If communicators focus on [...]

By: Geoff Livingston

Geoff Livingston — Tue, 18 Mar 2008 01:36:01 +0000

John: Definition of marketing:

1. the act of buying or selling in a market.
2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

Sure seems like activities to direct/create sales or the actual act of selling to me. That’s what companies are in business to do, provide services or products for fees. That’s it, a very simple thing.

By: John Cass

John Cass — Mon, 17 Mar 2008 15:26:04 +0000

Sigh, most people including many marketers appear to equate marketing with sales. If you look at the definition of marketing it is not all about sales, though eventually the goal might be sales. Rather marketing’s strategy is to build a better product that people want, rather than sell a product you already have.

By: BlogWrite for CEOs - Debbie Weil on Corporate Blogging and Social Media: More on the ROI of Social Media: Return on Influence

Fri, 14 Mar 2008 18:21:57 +0000

[...] PR and marketing. That’s not my purpose here but feel free to check out that discussion here and here and [...]

By: Heather Yaxley Expands on PR vs. Marketing » The Buzz Bin

Heather Yaxley Expands on PR vs. Marketing » The Buzz Bin — Thu, 06 Mar 2008 05:12:29 +0000

[...] week’s post on Strategic Marketers See PR as a Function caused quite a contested conversation, particularly amongst PR types (and even caused one commenter [...]

By: Book Meme - With Relevance | Broadcasting Brain

Book Meme - With Relevance | Broadcasting Brain — Sun, 02 Mar 2008 18:42:06 +0000

[...] enough, I read the following blog post, and comments within, with interest this week.Â It talks about PR, but it focuses on PR’s role as a part of the [...]