Many folks ask how to go about creating social media for their company or organization. As a service to the industry, on Now Is Gone find an open source version of a draft social media content development process.
This process is general enough to guide development of specific initiatives. It does not recommend blogging or video, per say. Rather the process allows content creation to move towards the market’s needs, and within the company’s resources. There are 14 steps in all. Check it out.
Trust Me:
Crisis Communications for the Social Web:
List of Change:
Brand and Reputation Are Not Synonymous:
Fragmented Branding - The 21st Century Reality:
Toyota Took Risks. Did PR Know?:
Antisocial: