The Buzz Bin

Luke Armour states that social media is NOT a free for all, and references Shel Holtz’s recent post to that effect. In the end, it’s all about the bottom line. Social media consultants should serve companies and enhance relationships between internal and external stakeholders.

Web 2.0 can teach us a lot about marketing, at least according to Interactive Marketing Trends blog. Giles Jones lists seven things that Second Life can teach us about marketing, including the fact that “we need to realize that as advertisers, we are no longer initiating the conversation with consumers – we are trying to become part of the conversation that these people are already having with each other.”

Tom Pick of The WebMarketCentral Blog offers his tips on the “Four P’s of Effective Business Blogging“, a useful guide for any B2B marketer. He ranks persistence, personality, passion and promotion as the top reasons that professional blogs prosper.

Are you a small business located in the Houston, Texas area? If so, check out Jennifer Laycock’s search marketing conference designed specifically for small business owners. The conference was created with the goal of bringing in-house marketers up to speed in areas of online marketing that are new to them as well as educating businesses on the benefits of SEM. Check out the YouTube video here for more details.

Brian Solis wrote an outstanding post that describes the recent trend of every marketer trying to capitalize on the social media boom. Brian commented, “What’s worse, and to be expected, is that we will only see more of this behavior and posturing each and every day.”