Comments on: Word of Mouth Driven by Others

By: Member-to-Member: Social Media Press Release - Why stop there?

Member-to-Member: Social Media Press Release - Why stop there? — Wed, 13 Feb 2008 13:57:33 +0000

[...] To really evaluate the SMPR’s effectiveness, though, we have to take a hard look at who it targets. I would argue that it should target both journalists and the A-Lister commendtators in the relevant niche, but it should do so in a way that engages them in substantive interaction with The Subject. What struck me about the Ford SMPRs was how much they seemed oriented towards traditional product review journalists. I suppose this makes sense for Ford in their traditional media relations context where a great review from Autoweek can make an impact among enthusiasts which helps new model car sales. However a fascinating data point published in e-marketer should make even Ford question whether this traditional model is the model of the future (thanks to Geoff Livingston for blogging on it). [...]

By: » Great post by Geoff Livingston and Jason Falls on GM’s social media strategy - Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC

Tue, 05 Feb 2008 03:57:25 +0000

[...] Posted on February 5th, 2008 by Jonathan Trenn (No Ratings Yet) Loading … Check out this excellent post by Geoff Livingston regarding GM’s vision and strategy on how they’re using social [...]

By: Valeria Maltoni

Valeria Maltoni — Tue, 05 Feb 2008 03:21:14 +0000

Truth be told, the moment many companies start implementing social media tools, we go back to suspecting that word of mouth was engineered. I have been trying to wear my B2B hat at the DailyFix with mixed results. Yet I am beginning to see some light at micro level in my day job. Some ways I can start integrating without compromising. It’s easy to sit on this side of the fence and talk about cool blogs, etc. At the end of the day, a business wants to stay in business. That’s its number one priority.

By: Is it just me, or have PR blogs lost their wind? «

Is it just me, or have PR blogs lost their wind? « — Mon, 04 Feb 2008 20:16:42 +0000

[...] important in the overall dialog of the PR blogosphere. (In fairness, Geoff’s post today at Buzz Bin, co-authored and cross-posted by Jason Falls, offers a lot of useful information on word-of-mouth [...]

By: Word Of Mouth Driven By Others | Social Media Explorer

Word Of Mouth Driven By Others | Social Media Explorer — Mon, 04 Feb 2008 13:58:46 +0000

[...] Jason Falls and Geoff Livingston (Posted simultaneously on The Buzz Bin)The following chart from eMarketer.com shows a Burst Media survey indicating the best source for [...]