On Monday, Maggie Fox took some time to talk about social media releases and more. Our 13+ minute conversation was packed with great insights, and covered the following topics:
- The launch of the Digital Snippets social media release
- The general marketplace’s reception to the Digital Snippets template
- Maggie’s reaction to some of the criticism, including cutting the cord to the traditional press release and building ongoing narrative
- The effectiveness (or lack thereof) of traditional press releases
- Maggie’s approach to SMR was to enable content creators
- SMR adoption: The echo chamber versus general communicators’ concerns
- The Social Media Group’s work on Ford, including the calendar crisis
- Blogs and fact checking
- SAP and Shel Israel’s bad pun-telling capabilities
- Challenges facing the social media industry
- Businesses don’t need to be convinced anymore
- Canada’s view of today’s social media themes and memes
If you prefer to download, visit media.libsyn.com/media/geoliv/MFox.wav.
Also, don’t miss our companion interview with Shannon Whitley, who has been developing SMRs for two years now!
Hey Jeff,
Here is the followup story that Boing Boing published
http://www.boingboing.net/2008/01/25/black-mustang-club-c.html
Hey Geoff – thanks so much for asking me on the show, I enjoyed our chat tremendously, and I’m really looking forward to BlogPotomac!