On Monday, Maggie Fox took some time to talk about social media releases and more.  Our 13+ minute conversation was packed with great insights, and covered the following topics:

• The launch of the Digital Snippets social media release
• The general marketplace’s reception to the Digital Snippets template
• Maggie’s reaction to some of the criticism, including cutting the cord to the traditional press release and building ongoing narrative
• The effectiveness (or lack thereof) of traditional press releases
• Maggie’s approach to SMR was to enable content creators
• SMR adoption: The echo chamber versus general communicators’ concerns
• The Social Media Group’s work on Ford, including the calendar crisis
• Blogs and fact checking
• SAP and Shel Israel’s bad pun-telling capabilities
• Challenges facing the social media industry
• Businesses don’t need to be convinced anymore
• Canada’s view of today’s social media themes and memes

If you prefer to download, visit media.libsyn.com/media/geoliv/MFox.wav.

Also, don’t miss our companion interview with Shannon Whitley, who has been developing SMRs for two years now!