K.D. Paine for this week’s Buzz Bin interview. In addition to a new book, she recently released a paper with Pauline Draper and Angela Jeffrey, titled, Using Public Relations Research to Drive Business Results. From Kami Huyse’s review:
It includes six case studies and a measurement matrix that gives suggested measurement tools for specific objectives. If you are just starting out with public relations measurement, this is a great tool to get your feet wet.
This is a strong interview from one of the industry’s leading minds. In the first part of our podcasted interview, K.D. discussed some aspects of her new book, Measuring Public Relationships." Topics included:
- Relationships versus page views, unique visits, number of visits, etc.
- Katie’s bold prediction
- The biggest mistake made by PR Pros
If you prefer to download, visit media.libsyn.com/media/geoliv/kdpaine.wav. Part II will run this Saturday.
Hi,
I’d really like to listen to this but I cannot seem to make it work? When I download the wav file it comes to 1KB, and the embedded player doesn’t seem to want to play either?
Thanks
Brendan
Not sure what’s going on with my hosting service. Will check this out. Thanks for giving me the heads up, Brendan.
Fixed. It was because the file had caps in it, but I did not include the caps in my code. Sorry!
Hey, nice tips. I’ll buy a glass of beer to the person from that chat who told me to go to your blog :)