Office 2.0 shows us what is driving interactive marketers in 2008. Primary factors include top line growth, cost effective marketing programs and leveraging user generated content and web site analytics.

Amy Webb at mydigimedia just upgraded her RSS reader to NetNewsWire (for Mac) and she is “in love.” The application stands alone, and is accessible with or without Internet access, which is helpful for those on the go.

It’s never too late to round-up great news stories and blog posts on social media from the previous year. Tom Pick at WebMarketCentral provides two lists of his favorites.

Paull Young shows us multiple ways that Twitter can be used to benefit businesses. Not only can Twitter create conversation, but it can also build a knowledge network, be used as a beta tester, recruitment tool, and a crisis alert system.

When discussing measurement, ROI and the overall success of a blog, Todd Zeigler provides his thoughts on the fallacies of using inbound links to track influence.

Valeria Maltoni of Conversation Agent reviews Joseph Jaffe’s book “Join the Conversation”. The main distinction is communication vs. conversation. Communication is defined as the very distinct process of marketer-generated or -initiated messaging, while conversation is defined as a two-way dialogue or a stream messaging.

Interested in attending DEMO ‘08? Our client, StackSafe, has a comprehensive list of attendees here. They will also be actively twittering the conference and providing daily updates starting on Sunday, January 27th.