Comments on: A New Take on the Social Media Release http://www.livingstonbuzz.com/2008/01/22/a-new-take-on-the-social-media-release/ Musings and analysis on marketing, buzz and communications. Sat, 20 Mar 2010 09:24:44 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Riffs, Tiffs and What Ifs: Social Media News Releases (SMNR's) Are Absolutely Worthless http://www.livingstonbuzz.com/2008/01/22/a-new-take-on-the-social-media-release/comment-page-1/#comment-52247 Riffs, Tiffs and What Ifs: Social Media News Releases (SMNR's) Are Absolutely Worthless Sun, 22 Jun 2008 01:46:07 +0000 http://www.livingstonbuzz.com/blog/2008/01/22/a-new-take-on-the-social-media-release/#comment-52247 <!--%kramer-ref-pre%-->[...] McClure: Society for New Communications ResearchSally Falkow: Expansion+ ProactiveGeoff Livingston: The Buzz BinJason Falls: Social Media Explorer Constantin Basturea: PR Meets the WWWStephen Davies: Problogger [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] McClure: Society for New Communications ResearchSally Falkow: Expansion+ ProactiveGeoff Livingston: The Buzz BinJason Falls: Social Media Explorer Constantin Basturea: PR Meets the WWWStephen Davies: Problogger [...]

]]> By: Front page news | Just Another 24 Hours http://www.livingstonbuzz.com/2008/01/22/a-new-take-on-the-social-media-release/comment-page-1/#comment-51444 Front page news | Just Another 24 Hours Mon, 09 Jun 2008 12:26:29 +0000 http://www.livingstonbuzz.com/blog/2008/01/22/a-new-take-on-the-social-media-release/#comment-51444 [...] by the receiver in any way they like. You can find out more from Ford here; commentary from Geoff Livingston and Jason [...] [...] by the receiver in any way they like. You can find out more from Ford here; commentary from Geoff Livingston and Jason [...]

]]> By: Geoff Livingston http://www.livingstonbuzz.com/2008/01/22/a-new-take-on-the-social-media-release/comment-page-1/#comment-35345 Geoff Livingston Sun, 10 Feb 2008 16:28:32 +0000 http://www.livingstonbuzz.com/blog/2008/01/22/a-new-take-on-the-social-media-release/#comment-35345 Actually, JT, a blogger worth their salt doesn't need to be "shown how to use and remix the media elements." They already know how to take pieces of text, photos from Flickr, videos from YouTube to create posts. As to how you think usage should be measured, I believe we are at a semantical debate at this point. And the Digital Snippets SMR template has a place to show track backs. Actually, JT, a blogger worth their salt doesn’t need to be “shown how to use and remix the media elements.” They already know how to take pieces of text, photos from Flickr, videos from YouTube to create posts. As to how you think usage should be measured, I believe we are at a semantical debate at this point. And the Digital Snippets SMR template has a place to show track backs.

]]> By: JTPRATT's Blogging Mistakes http://www.livingstonbuzz.com/2008/01/22/a-new-take-on-the-social-media-release/comment-page-1/#comment-35338 JTPRATT's Blogging Mistakes Sun, 10 Feb 2008 15:47:12 +0000 http://www.livingstonbuzz.com/blog/2008/01/22/a-new-take-on-the-social-media-release/#comment-35338 Well then, if the Social Media elease is a tool used to update bloggers, that is in fact my other argument. There is no interactivity that bloggers expect (or Wordpress provides), such as comments and trackbacks. If it truly is for bloggers, storyboard approach or not - it should show bloggers how to use and remix the media elements (encouraging and fostering it). It shouldn't be measured by how many stories it inspires, it should be measure by how many are using and remixing the media assets. Well then, if the Social Media elease is a tool used to update bloggers, that is in fact my other argument. There is no interactivity that bloggers expect (or Wordpress provides), such as comments and trackbacks. If it truly is for bloggers, storyboard approach or not – it should show bloggers how to use and remix the media elements (encouraging and fostering it). It shouldn’t be measured by how many stories it inspires, it should be measure by how many are using and remixing the media assets.

]]> By: Geoff Livingston http://www.livingstonbuzz.com/2008/01/22/a-new-take-on-the-social-media-release/comment-page-1/#comment-35268 Geoff Livingston Sun, 10 Feb 2008 09:55:07 +0000 http://www.livingstonbuzz.com/blog/2008/01/22/a-new-take-on-the-social-media-release/#comment-35268 John: I'm not going to get into the SEO argument, but I disagree with you on the oxymoron. The press release is a 20th century tool PR practitioners use to update media. The social media release (SMR) is a tool used to provide bloggers and other interested content creators diverse media elements related to corporate information. The true value of an SMR -- while it should include SEO -- is to deliver storyboard elements to folks who may be interested in the topic, in this case cars. It's results should be measured first by how many stories it inspires, not Google page rank. John: I’m not going to get into the SEO argument, but I disagree with you on the oxymoron. The press release is a 20th century tool PR practitioners use to update media. The social media release (SMR) is a tool used to provide bloggers and other interested content creators diverse media elements related to corporate information. The true value of an SMR — while it should include SEO — is to deliver storyboard elements to folks who may be interested in the topic, in this case cars. It’s results should be measured first by how many stories it inspires, not Google page rank.

]]> By: JTPRATT's Blogging Mistakes http://www.livingstonbuzz.com/2008/01/22/a-new-take-on-the-social-media-release/comment-page-1/#comment-35247 JTPRATT's Blogging Mistakes Sun, 10 Feb 2008 07:06:57 +0000 http://www.livingstonbuzz.com/blog/2008/01/22/a-new-take-on-the-social-media-release/#comment-35247 What would you say that maggie? That's just not true at all. The link I used in my review to the Focus SMPR was http://ford.digitalsnippets.com/focus/ - and guess what, the URL used in your comments was also http://ford.digitalsnippets.com/focus/. Listen folks, read my review <a href="http://www.jtpratt.com/2008/01/31/ford-uses-wordpress-and-social-media/" rel="nofollow">Ford uses Wordpress and Social Media</a>, and you'll not only get my take on the SMPR - but I'll also show how the Ford SMPR site has <a href="http://www.google.com/search?hl=en&safe=off&q=site%3Ahttp%3A%2F%2Fford.digitalsnippets.com&btnG=Search" rel="nofollow">351 pages indexed by google</a> but <a href="http://www.google.com/search?hl=en&q=http%3A%2F%2Fford.digitalsnippets.com&btnG=Google+Search" rel="nofollow">only 2 pages come up in search results</a>. That means the other 349 pages have been sent to google's supplemental index for a duplicate content penalty because 350 of the 351 pages have the same SERP description because the meta description tags on every page in the site is blank. What value does the SMPR have if the template and Wordpress backend doesn't even contain basic SEO for proper listings in google?? What would you say that maggie? That’s just not true at all. The link I used in my review to the Focus SMPR was http://ford.digitalsnippets.com/focus/ – and guess what, the URL used in your comments was also http://ford.digitalsnippets.com/focus/.

Listen folks, read my review Ford uses Wordpress and Social Media, and you’ll not only get my take on the SMPR – but I’ll also show how the Ford SMPR site has 351 pages indexed by google but only 2 pages come up in search results. That means the other 349 pages have been sent to google’s supplemental index for a duplicate content penalty because 350 of the 351 pages have the same SERP description because the meta description tags on every page in the site is blank.

What value does the SMPR have if the template and Wordpress backend doesn’t even contain basic SEO for proper listings in google??

]]> By: maggie fox http://www.livingstonbuzz.com/2008/01/22/a-new-take-on-the-social-media-release/comment-page-1/#comment-35210 maggie fox Sun, 10 Feb 2008 02:46:03 +0000 http://www.livingstonbuzz.com/blog/2008/01/22/a-new-take-on-the-social-media-release/#comment-35210 JTPRATT is referencing an old link to the Focus SMPR for his/her "review" of Digital Snippets. This is the correct one: <a href="http://ford.digitalsnippets.com/focus/" rel="nofollow">www.ford.digitalsnippets.com/focus/</a> JTPRATT is referencing an old link to the Focus SMPR for his/her “review” of Digital Snippets. This is the correct one: http://www.ford.digitalsnippets.com/focus/

]]> By: JTPRATT's Blogging Mistakes http://www.livingstonbuzz.com/2008/01/22/a-new-take-on-the-social-media-release/comment-page-1/#comment-35100 JTPRATT's Blogging Mistakes Sat, 09 Feb 2008 16:43:46 +0000 http://www.livingstonbuzz.com/blog/2008/01/22/a-new-take-on-the-social-media-release/#comment-35100 Just the phrase "Social Media Press Release" is an oxymoron in and of itself. <a href="http://www.jtpratt.com/2008/01/31/ford-uses-wordpress-and-social-media/" rel="nofollow">Read my review of digital snippets and SMPR here</a> and see if you agree... Just the phrase “Social Media Press Release” is an oxymoron in and of itself. Read my review of digital snippets and SMPR here and see if you agree…

]]> By: Social Media Group » Blog Archive » Digital Snippets - how it works http://www.livingstonbuzz.com/2008/01/22/a-new-take-on-the-social-media-release/comment-page-1/#comment-32708 Social Media Group » Blog Archive » Digital Snippets - how it works Mon, 28 Jan 2008 16:19:52 +0000 http://www.livingstonbuzz.com/blog/2008/01/22/a-new-take-on-the-social-media-release/#comment-32708 [...] I’d like to take this opportunity to deepen the conversation and spark a discussion about functionality and use. It’s been brought to my attention that the best way for me to do this is to get granular and explain the detailed workings of Digital Snippets and just why we (and others) feel it’s so innovative. [...] [...] I’d like to take this opportunity to deepen the conversation and spark a discussion about functionality and use. It’s been brought to my attention that the best way for me to do this is to get granular and explain the detailed workings of Digital Snippets and just why we (and others) feel it’s so innovative. [...]

]]> By: Buzz - 1/28/08 « Buzz Weblog http://www.livingstonbuzz.com/2008/01/22/a-new-take-on-the-social-media-release/comment-page-1/#comment-32544 Buzz - 1/28/08 « Buzz Weblog Sun, 27 Jan 2008 05:02:25 +0000 http://www.livingstonbuzz.com/blog/2008/01/22/a-new-take-on-the-social-media-release/#comment-32544 [...] A new take on the social media press release.  This focuses not on doing traditional press releases put out on the wire services, but using places like Flickr & youtube to get out short snippets on their products.  Another article on social media press releases.  And, a template (it’s a link from the blog post). [...] [...] A new take on the social media press release.  This focuses not on doing traditional press releases put out on the wire services, but using places like Flickr & youtube to get out short snippets on their products.  Another article on social media press releases.  And, a template (it’s a link from the blog post). [...]

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