It’s great to see that Robert Scoble’s new job is with Fastcompany.tv.  I’m delighted to hear the news as I think it really returns Scoble to what made him great at Microsoft’s Channel 8: Electronic journaling  (whether it was for a company, on technology or start-ups). Robert said on his post:

“I don’t love doing much except for interviewing and blogging and my family.”

Now he gets to do it with a great new social media effort from an outstanding brand.  Congratulations!

Robert Scoble, the Myth

Scobleizer takes a lot of licks around the blogosphere, me included. In part, criticism finds root in antics like the Plaxo move, plus kvetching about only having 5,000 friends on Facebook.  But can I claim that I don’t cross the line sometimes?  Can you? See, I think sometimes we’re all capable of a little mischief.

The more I read and study Scoble, the more I realize a) he’s human and b) he seems to be a really good guy.  Every person in my life who knows him attests to what a great guy Scoble really is. He also seems to understand himself pretty well, positives and negatives.  Consider his end of year post.

It makes me think we’re attacking the mythical top dog, not the man.  In essence, Scoble catches grief because he’s the blogger we all follow with joy and in some cases, envy.  Every move is watched, analyzed, and critiqued with ridiculous scrutiny because Scoble’s success epitomizes every blogger’s dream across America.

And he’s doing it again with Fast Company.  Mazl tov, Mr. Scoble!  I’ve become a big fan.

Other blogs on Scoble’s big move:

• Media Culpa
• Marketing Pilgrim
• beet.tv