Being a corporate blogging and social media consultant can often take its toll, including a battle to continue to produce new and innovative content. Scott Baradell at Idea Grove has had it, and is calling on all bloggers to “do or die” by getting back to your roots and what really inspires you to write.

Chris Brogan addresses challenges that many people find in the workplace regarding social media, mainly the blocking of website access. In order to employ younger generations, companies are going to have to face the music sooner or later and allow social networking to occur.

Dianna Huff of MarCom Writer discusses her thoughts on some of the top predictions for 2008. Among them, the idea that blogging will slow down, that PR professionals need to do a better job overall, and that Google will buy Skype.

Got an iPhone? Chances are you are using Google. According to StraightUpSearch, Google receives the most traffic from iPhones than from any other device. This makes sense considering Google is definitely catering to iPhone users in this recent press release.

The Facebook/Mark Zuckerberg interview on 60 Minutes got the attention of Kyle Flaherty at Engage in PR who writes that the main lesson he learned was how to reach outside the box and truly be able to speak to an audience and remember the true value of service and information. He says, “Our focus is too often on broad and ambiguous statements such as “engage with your community” when we mean to say “have a conversation with your customers”. We throw around confusing and strange terms like Twitter, Utterz, Ning and Meebo. We talk as if everyone should know what we are talking about and why it is SO, SO, SO important.”

And finally, Matt McDonald at A New Marketing sees “new” marketing as we know it is coming to an end. Once it is all said and done, then what else is there to consider “new” and innovative in marketing? Will the social media and marketing frenzy be adopted to the point of mainstream absorption, making it a thing of the past like the dot com era?