The Buzz Bin

With all the talk of measurement in social media, Shel Holtz wonders if del.icio.us can be counted as a new measurement tool. He notes that, “it’s not valid statistical measurement by any stretch of the imagination, but if you were using trackbacks and comments before to get an idea of your post’s popularity, why not del.icio.us now?”

As far as measurement goes, there are some new ways to analyze Twitter usage, including TwitterStats from Brad Kellet. Dave Fleet shows us his Twitter usage and provides some great stats and graphs.

Commerce360 Blog shows us that all search terms are not created equal. Queries often come from intent, whereas keywords are formulated from queries. Most marketers use keywords when developing SEO and measuring results, but perhaps queries are what need to be tracked.

Marshall Kirkpatrick comes up with the ten most common criticisms and objections to social media adoption, and how you can respond to them.

Michael Seaton at the Client Side Blog posts a slideshow from Doc Searls of the Cluetrain Manifesto. Anyone who wants a crash course in the principles of the book can quickly review these slides and begin thinking about the importance of the Cluetrain.

Media Guerrilla talks about the “unsexy” side of social media. The question of whose job is it to find and fix broken links, comment spam, tags, filters, etc. – is all an important but often overlooked question when measuring the success of a social media program, and the duties of those involved.