Shel Holtz comments on Money Magazine’s annual “Dumbest Moments in Business”. He highlights some of the top PR and marketing moments and the bad communications combined with the even worse consequences.
The Publicity Hound shares a story from Christian Science Monitor that mentions that declining popularity of book tours to promote books., in favor of promoting with an online presence (blogs anyone?).
Steven Noble at Hill and Knowlton proves that an affinity for blogging may hinge on more than a basic interest in social media. The importance of personality type is shown to affect the success of a particular corporate blog.
Media Guerrilla’s Mike Manuel gives us the “three O’s” for measuring social media: output, outgrowth, and outcome.
Speaking of measurement, Calvin Warr points out blog marketing as a strategy for businesses, citing three measurements for success: traffic, response and action.
Bob LeDew at Flacklife posts an interesting study that shows results from a poll that state online media is still second to traditional media, with 95% of respondents still turning to traditional news outlet for general news, and 82% for breaking news.
Of course this last Blogs of Fire post for 2007 would not be complete without mentioning that yesterday was the 10 year anniversary of the blog.
PR has Social Media "Buffet" Problem:
Crisis Communications for the Social Web:
Network Solutions Changes Perceptions With New Actions:
Facebook Fan Page Best Practices:
Conversation Starters: A Modern View of Messaging:
LIVESTRONG Brand Transcends Cancer: