Comments on: Convergence http://www.livingstonbuzz.com/2007/12/10/convergence/ Musings and analysis on marketing, buzz and communications. Thu, 11 Mar 2010 06:38:24 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Why Does PR vs. Advertising vs. Stand Alone Even Matter? » The Buzz Bin http://www.livingstonbuzz.com/2007/12/10/convergence/comment-page-1/#comment-72619 Why Does PR vs. Advertising vs. Stand Alone Even Matter? » The Buzz Bin Mon, 08 Dec 2008 16:42:46 +0000 http://www.livingstonbuzz.com/blog/2007/12/10/convergence/#comment-72619 [...] cut to the chase. What we have really is a new media form that requires convergence from a wide variety of disciplines. Here are some ingredients in this fantastic [...] [...] cut to the chase. What we have really is a new media form that requires convergence from a wide variety of disciplines. Here are some ingredients in this fantastic [...]

]]> By: Marketing Departments Become Two-Way » The Buzz Bin http://www.livingstonbuzz.com/2007/12/10/convergence/comment-page-1/#comment-40221 Marketing Departments Become Two-Way » The Buzz Bin Mon, 24 Mar 2008 12:01:17 +0000 http://www.livingstonbuzz.com/blog/2007/12/10/convergence/#comment-40221 [...] Just a disclaimer: Some may place different tools under the control of another function like PR or product marketing.  This is particularly true in the case of social media, which is often fought over by different departments within marketing, in large part because it combines aspects of many disciplines. [...] [...] Just a disclaimer: Some may place different tools under the control of another function like PR or product marketing.  This is particularly true in the case of social media, which is often fought over by different departments within marketing, in large part because it combines aspects of many disciplines. [...]

]]> By: Copywrite, Ink.: Digging In: Marketing vs. PR http://www.livingstonbuzz.com/2007/12/10/convergence/comment-page-1/#comment-31527 Copywrite, Ink.: Digging In: Marketing vs. PR Fri, 18 Jan 2008 16:32:55 +0000 http://www.livingstonbuzz.com/blog/2007/12/10/convergence/#comment-31527 <!--%kramer-ref-pre%-->[...] is distrusting of the integration of public relations under marketing. Livingston believes in the convergence of integrated communication under marketing. They are neither wrong nor right, or perhaps they are [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] is distrusting of the integration of public relations under marketing. Livingston believes in the convergence of integrated communication under marketing. They are neither wrong nor right, or perhaps they are [...]

]]> By: » Public Relations can be Challenging Connie Bensen: My Conversations http://www.livingstonbuzz.com/2007/12/10/convergence/comment-page-1/#comment-31155 » Public Relations can be Challenging Connie Bensen: My Conversations Tue, 15 Jan 2008 17:54:27 +0000 http://www.livingstonbuzz.com/blog/2007/12/10/convergence/#comment-31155 <!--%kramer-ref-pre%-->[...] So I have a question back - doesn’t marketing put a ’spin’ on things, too? (Having a feeling Connie’s going to get an education in the difference between marketing & PR…which is great because I’m willing to learn!) Geoff Livingston said, in January 13th, 2008 at 12:57 pm In online communities, there’s increasing convergence between marketing disciplines. I wrote a post called Convergence on that topic http://www.livingstonbuzz.com/blog/2007/12/10/convergence/ [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] So I have a question back – doesn’t marketing put a ’spin’ on things, too? (Having a feeling Connie’s going to get an education in the difference between marketing & PR…which is great because I’m willing to learn!) Geoff Livingston said, in January 13th, 2008 at 12:57 pm In online communities, there’s increasing convergence between marketing disciplines. I wrote a post called Convergence on that topic http://www.livingstonbuzz.com/blog/2007/12/10/convergence/ [...]

]]> By: Geoff Livingston http://www.livingstonbuzz.com/2007/12/10/convergence/comment-page-1/#comment-29924 Geoff Livingston Tue, 08 Jan 2008 18:39:47 +0000 http://www.livingstonbuzz.com/blog/2007/12/10/convergence/#comment-29924 @Eric Similarly, I guess that means if you are a janitor talking to a NY Times reporter then you are the PR department. And if you screw up the VP of PR should get canned, and the CEO will have to explain how the story ended up that way... Just because you may understand a department function esoterically doesn't mean your qualified to perform that job. @Eric Similarly, I guess that means if you are a janitor talking to a NY Times reporter then you are the PR department. And if you screw up the VP of PR should get canned, and the CEO will have to explain how the story ended up that way…

Just because you may understand a department function esoterically doesn’t mean your qualified to perform that job.

]]> By: Eric Eggertson http://www.livingstonbuzz.com/2007/12/10/convergence/comment-page-1/#comment-29906 Eric Eggertson Tue, 08 Jan 2008 17:04:59 +0000 http://www.livingstonbuzz.com/blog/2007/12/10/convergence/#comment-29906 I guess it depends on how narrowly you define customer service. If I'm helping a client or a client department, then I'm in customer service whether I like the term or not. If I have lousy relations with those clients, then I won't be very busy, and I'll have lots of time to moan on my blog about how they don't "get it." I guess it depends on how narrowly you define customer service. If I’m helping a client or a client department, then I’m in customer service whether I like the term or not. If I have lousy relations with those clients, then I won’t be very busy, and I’ll have lots of time to moan on my blog about how they don’t “get it.”

]]> By: When Should Marketers Use Social Media? | Gauravonomics Blog http://www.livingstonbuzz.com/2007/12/10/convergence/comment-page-1/#comment-26077 When Should Marketers Use Social Media? | Gauravonomics Blog Sun, 16 Dec 2007 11:32:12 +0000 http://www.livingstonbuzz.com/blog/2007/12/10/convergence/#comment-26077 [...] and I followed the trail and stumbled across interesting posts on the topic by Susan Payton, Geoff Livingston (also see), Mack Collier, Jeremy Pepper, Kami Huyse, Susan Getgood, Bill Sledzik, Robert Passikoff [...] [...] and I followed the trail and stumbled across interesting posts on the topic by Susan Payton, Geoff Livingston (also see), Mack Collier, Jeremy Pepper, Kami Huyse, Susan Getgood, Bill Sledzik, Robert Passikoff [...]

]]> By: On Convergence - Covering All That's Social All the Web http://www.livingstonbuzz.com/2007/12/10/convergence/comment-page-1/#comment-25760 On Convergence - Covering All That's Social All the Web Thu, 13 Dec 2007 18:21:10 +0000 http://www.livingstonbuzz.com/blog/2007/12/10/convergence/#comment-25760 [...] this week, Geoff Livington wrote a post about Convergence. Geoff referred to the convergence of marketing, customer service and PR. Not [...] [...] this week, Geoff Livington wrote a post about Convergence. Geoff referred to the convergence of marketing, customer service and PR. Not [...]

]]> By: PR Squared: Marketing: It's Evolution Not Revolution http://www.livingstonbuzz.com/2007/12/10/convergence/comment-page-1/#comment-25578 PR Squared: Marketing: It's Evolution Not Revolution Thu, 13 Dec 2007 04:09:40 +0000 http://www.livingstonbuzz.com/blog/2007/12/10/convergence/#comment-25578 <!--%kramer-ref-pre%-->[...] We’re still evolving.  Look at Marketing.  In the last few years alone, the Live Web has emerged – empowering all online denizens to publish/share/influence with the same speed and efficacy as any multinational marketeer – and lo’, the top-down “broadcast” model which dominated Marketing for the past 75 years has been turned on its head.  [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] We’re still evolving.  Look at Marketing.  In the last few years alone, the Live Web has emerged – empowering all online denizens to publish/share/influence with the same speed and efficacy as any multinational marketeer – and lo’, the top-down “broadcast” model which dominated Marketing for the past 75 years has been turned on its head.  [...]

]]> By: Techno//Marketer: links for 2007-12-11 http://www.livingstonbuzz.com/2007/12/10/convergence/comment-page-1/#comment-25269 Techno//Marketer: links for 2007-12-11 Tue, 11 Dec 2007 17:35:25 +0000 http://www.livingstonbuzz.com/blog/2007/12/10/convergence/#comment-25269 <!--%kramer-ref-pre%-->[...] Convergence » The Buzz Bin Geoff Livingston looks at the convergence of marketing in social media. (tags: marketing convergence geoff livingston) [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Convergence » The Buzz Bin Geoff Livingston looks at the convergence of marketing in social media. (tags: marketing convergence geoff livingston) [...]

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