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	<title>Comments on: Walk the Talk</title>
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	<link>http://www.livingstonbuzz.com/2007/11/26/walk-the-talk/</link>
	<description>Musings and analysis on marketing, buzz and communications.</description>
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		<title>By: Spin Thicket Comments</title>
		<link>http://www.livingstonbuzz.com/2007/11/26/walk-the-talk/comment-page-1/#comment-20935</link>
		<dc:creator>Spin Thicket Comments</dc:creator>
		<pubDate>Tue, 27 Nov 2007 07:53:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2007/11/26/walk-the-talk/#comment-20935</guid>
		<description>&lt;!--%kramer-ref-pre%--&gt;[...]    [...]&lt;!--%kramer-ref-post%--&gt;</description>
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		<title>By: Mike Weiss</title>
		<link>http://www.livingstonbuzz.com/2007/11/26/walk-the-talk/comment-page-1/#comment-20610</link>
		<dc:creator>Mike Weiss</dc:creator>
		<pubDate>Mon, 26 Nov 2007 18:08:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2007/11/26/walk-the-talk/#comment-20610</guid>
		<description>Geoff:

Enjoyed your commentary in today&#039;s Washington Post.  My company, Video Labs (www.videolabs.net) will soon be affected by the green agenda.  As a firm knee deep in media services, packaging is a big issue to deal with.  We&#039;ve not had great demand yet for &quot;green&quot; packaging (cases, sleeves, etc.) but it&#039;s going to be happening soon.

Mike Weiss</description>
		<content:encoded><![CDATA[<p>Geoff:</p>
<p>Enjoyed your commentary in today&#8217;s Washington Post.  My company, Video Labs (www.videolabs.net) will soon be affected by the green agenda.  As a firm knee deep in media services, packaging is a big issue to deal with.  We&#8217;ve not had great demand yet for &#8220;green&#8221; packaging (cases, sleeves, etc.) but it&#8217;s going to be happening soon.</p>
<p>Mike Weiss</p>
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		<title>By: Geoff Livingston</title>
		<link>http://www.livingstonbuzz.com/2007/11/26/walk-the-talk/comment-page-1/#comment-20609</link>
		<dc:creator>Geoff Livingston</dc:creator>
		<pubDate>Mon, 26 Nov 2007 17:53:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2007/11/26/walk-the-talk/#comment-20609</guid>
		<description>Thanks, Lewis and Jared.  It&#039;s amazing that folks think they can still get away with this.</description>
		<content:encoded><![CDATA[<p>Thanks, Lewis and Jared.  It&#8217;s amazing that folks think they can still get away with this.</p>
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		<title>By: Jared Goralnick</title>
		<link>http://www.livingstonbuzz.com/2007/11/26/walk-the-talk/comment-page-1/#comment-20606</link>
		<dc:creator>Jared Goralnick</dc:creator>
		<pubDate>Mon, 26 Nov 2007 17:04:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2007/11/26/walk-the-talk/#comment-20606</guid>
		<description>I enjoyed your green DC article and I&#039;m thrilled to see that the Post has picked up on it.  I see time and again, firsthand, how businesses and organizations cater to their biggest clients rather than to the right thing.  In a recent &lt;a href=&quot;http://www.businessinnovationfactory.com/innovationstorystudio/bif3_jfried.php&quot; rel=&quot;nofollow&quot;&gt;interview with Walt Mossberg&lt;/a&gt;, Jason Fried pointed out some of the reasoning behind big corporations not catering to the public.  He was talking about the difficulties of building good software, but they&#039;re different sides of the same coin (that is, doing the right thing).

All this is to say that I too am frustrated by the lack of transparency and/or faux transparency by big business and, even worse, regional organizations like, in this case, the BOT (of which I&#039;m a member).

Not only will new media help to expose these sorts of incidents, but hopefully the organizations at fault will recognize that doing the right thing is the best PR they can get...and it will ultimately lead to more than just good image.</description>
		<content:encoded><![CDATA[<p>I enjoyed your green DC article and I&#8217;m thrilled to see that the Post has picked up on it.  I see time and again, firsthand, how businesses and organizations cater to their biggest clients rather than to the right thing.  In a recent <a href="http://www.businessinnovationfactory.com/innovationstorystudio/bif3_jfried.php" rel="nofollow">interview with Walt Mossberg</a>, Jason Fried pointed out some of the reasoning behind big corporations not catering to the public.  He was talking about the difficulties of building good software, but they&#8217;re different sides of the same coin (that is, doing the right thing).</p>
<p>All this is to say that I too am frustrated by the lack of transparency and/or faux transparency by big business and, even worse, regional organizations like, in this case, the BOT (of which I&#8217;m a member).</p>
<p>Not only will new media help to expose these sorts of incidents, but hopefully the organizations at fault will recognize that doing the right thing is the best PR they can get&#8230;and it will ultimately lead to more than just good image.</p>
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		<title>By: Business News and Ideas, November 26, 2007</title>
		<link>http://www.livingstonbuzz.com/2007/11/26/walk-the-talk/comment-page-1/#comment-20573</link>
		<dc:creator>Business News and Ideas, November 26, 2007</dc:creator>
		<pubDate>Mon, 26 Nov 2007 14:40:06 +0000</pubDate>
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		<description>[...] Walk the Talk - Instead of spinning the news coverage, business and political leaders should focus on actually improving the way they operate, says Washington D.C. communications entrepreneur Geoff Livingston. [...]</description>
		<content:encoded><![CDATA[<p>[...] Walk the Talk &#8211; Instead of spinning the news coverage, business and political leaders should focus on actually improving the way they operate, says Washington D.C. communications entrepreneur Geoff Livingston. [...]</p>
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		<title>By: Lewis Green</title>
		<link>http://www.livingstonbuzz.com/2007/11/26/walk-the-talk/comment-page-1/#comment-20557</link>
		<dc:creator>Lewis Green</dc:creator>
		<pubDate>Mon, 26 Nov 2007 13:49:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2007/11/26/walk-the-talk/#comment-20557</guid>
		<description>Excellent post Geoff. Everything we say and do must be 100 percent true. Without trust and credibility, we are a paper tiger and unlike spin, paper is recyclable and those of us who tell versions of the truth will find ourselves mashed and crushed under the weight of our lies.</description>
		<content:encoded><![CDATA[<p>Excellent post Geoff. Everything we say and do must be 100 percent true. Without trust and credibility, we are a paper tiger and unlike spin, paper is recyclable and those of us who tell versions of the truth will find ourselves mashed and crushed under the weight of our lies.</p>
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