Comments on: Social Media: PR, Advertising or None of the Above

By: Eggblogg: Marketing trends

Eggblogg: Marketing trends — Tue, 20 May 2008 21:09:18 +0000

[...] learn (not least of all the language of tagging, pinging, digging and pimping…) but I agree with Geoff Livingston when he talks about a social media strategy requiring a blend of PR, traditional marketing and [...]

By: CarryOn Fresh · Who Owns Social Media?

CarryOn Fresh · Who Owns Social Media? — Thu, 27 Mar 2008 00:47:35 +0000

[...] http://www.livingstonbuzz.com/blog/2007/11/13/social-media-pr-advertising-or-none-of-the-above/Â [...]

By: Image Makeover from Spin Thicket

Image Makeover from Spin Thicket — Thu, 28 Feb 2008 02:28:36 +0000

[...] [...]

By: When Should Marketers Use Social Media? | Gauravonomics Blog

When Should Marketers Use Social Media? | Gauravonomics Blog — Sun, 16 Dec 2007 11:32:53 +0000

[...] the trail and stumbled across interesting posts on the topic by Susan Payton, Geoff Livingston (also see), Mack Collier, Jeremy Pepper, Kami Huyse, Susan Getgood, Bill Sledzik, Robert Passikoff and Lewis [...]

By: NZ Marketing Magazine .:. Editorial

NZ Marketing Magazine .:. Editorial — Sun, 09 Dec 2007 12:40:02 +0000

[...] the PR and marketing blogosphere. A poll on the blog of Now is Gone author Geoff Livingston http://www.livingstonbuzz.com/blog/2007/11/13/social-media-pr-advertising-or-none-of-the-above/ had 73 percent of visitors saying that social media was a combination of PR, advertising and word [...]

By: Now Is Gone Â» Social Media Ideas in Bulgaria

Now Is Gone Â» Social Media Ideas in Bulgaria — Mon, 26 Nov 2007 13:50:15 +0000

[...] questions focused on Word of Mouth and C2C marketing, synonyms used for social media marketing. Here’s two of the four questions [...]

By: Community Guy - Jake McKee » links for 2007-08-22

Community Guy - Jake McKee » links for 2007-08-22 — Thu, 15 Nov 2007 11:29:39 +0000

[...] Comments Jake McKee on WOMMA: Day 1 PostsShama Hyder on WOMMA: Day 1 PostsSocial Media: PR, Advertising or None of the Above » The Buzz Bin on Will you be at WOMMA?Janey on What’s your kink?: Case StudyShama Hyder on Will you be at [...]

By: Spinning Wheels of Change » The Buzz Bin

Spinning Wheels of Change » The Buzz Bin — Wed, 14 Nov 2007 17:05:09 +0000

[...] basic idea of public relations has always been to build a relationship between a company and community. PR provides companies with a cohesive voice and presence that people are able to relate to, and we [...]

By: Connie Bensen

Connie Bensen — Wed, 14 Nov 2007 03:44:46 +0000

Some excellent points. I think that rather than worry about what it falls under – it’s more important that social media tools are being utilized & it’s happening with exec. support. I’ve seen debates about who should drive things – IT or Marketing? I’m fortunate to be working in a situation where cross-discipline communication is encouraged.

One thing that I’ve noticed in my networking is that I don’t pay attention to whether the person is in PR, marketing, IT, UI, etc. Everyone has great insights & it’s the variety of their backgrounds that adds value.

By: Kami Huyse

Kami Huyse — Tue, 13 Nov 2007 21:32:32 +0000

Geoff; Yes, and taking Dell for an example, they have a team environment, which includes PR, IR and others. I think it is cross discipline. In fact, I think if one department owns it entirely it isn’t doing its job. Social media, when done well, not only makes consumer evangelists, it also changes the corporate culture.