Toby Bloomberg summarizes the risks and concerns that many companies feel when adopting social media, and how we as consultants can answer questions and ease those fears.
Scott Monty of the Social Media Marketing Blog asks marketers how they know when an online relationship is authentic. He states that businesses and brands need to be seen as "real" and authentic, yet there are still many marketers out there who don’t get it and are searching for ways to "teach" authenticity. This is not the answer.
Marc Andreessen has been busy the past couple weeks with the launch of OpenSocial. Here he summarizes his posts on the launch, its concept, the technical aspect, and what it means to developers and users.
Glenn Gow discusses the questions behind Facebook’s advertising initiatives. He asks what the value to the member is in advertising for someone, and what the value to other users is who view advertising posted by members.
Sony proves that they are on the cutting edge of technology and social media with their new advertising campaign unveiled in Japan. The technology allows users to integrate a still image which is then enhanced to create a real animated, singing version of yourself. This could have the potential to do for the Walkman, what The Simpsonsize Me site did for the Simpsons movie.
David Vinjamuri asks whether or not the Hollywood writer’s strike will impact new media. With the advancement and adoption of citizen journalism via YouTube and a variety of other sources, will Hollywood writers soon find themselves without an audience?
Note to CMO writes a letter that comments on Seth Godin’s recent piece on branding. Stephen Denny declares that in order to be truly successful you must "know your customer, speak their language more fluently than the next guy, (and) hammer away at your competition so they have to chase you."
A few weeks ago we mentioned TechnoSailor’s post on Office Space and the lessons and relationships that are relevant to social media. This week Justin Kownacki gives another pop culture reference when he likens social media to punk rock culture. After delivering comparisons between the two, he asks a few questions, including, "will social media have this kind of longevity?" and are modern media creators just as passionate about making their voices heard?
Thanks for the mention.
Larissa: thanks for your pick-up — sometimes it’s the quick thought that resonates the best, isn’t it? Seth’s point is valid, of course, but for those of us who need to live inside of an 18-48 month product development cycle (ie, anything that isn’t web-based), “creating something (new and) remarkable” isn’t always feasible. Especially when someone’s breathing down your neck to do something this fiscal quarter.
I also like Glenn’s post at Crimson on Facebook. Maybe putting the “social” back in social media is the answer? Who knows.
Thanks!
Riksta – you’re welcome, I’m glad we’re able to share the excitement of that new technology and marketing campaign.
Stephen – Thanks for coming by. I think that as you said it’s important to know your customer, and I believe that goes for the Facebook advertising as well. It will be interesting to see how well (or not well) the FB advertising is received and whether or not it provides value for users and consumers.
Thanks for passing the punk question along.
On an unrelated note, I somehow doubt the Walman campaign would be quite as popular as the Simpsonize Me movement. One of those campaigns blends beloved pop culture with fantasized self-image; the other is a cool tech trick meant to sell a product.
Cheers.
Larissa, thank you so much for noticing our work. I appreciate the mention.
We’re adding you to our blogroll.