Comments on: Culture Shock http://www.livingstonbuzz.com/2007/11/12/culture-shock/ Musings and analysis on marketing, buzz and communications. Wed, 17 Mar 2010 08:01:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Bill Jolly http://www.livingstonbuzz.com/2007/11/12/culture-shock/comment-page-1/#comment-15330 Bill Jolly Tue, 13 Nov 2007 14:57:41 +0000 http://www.livingstonbuzz.com/blog/2007/11/12/culture-shock/#comment-15330 The movement from "Command and Control" to PR2.0 is going to be painful. The process seems to start with grass roots efforts within a corporation. You are right on in that it is an overall corporate culture shift. IMO, the conversation definitely needs to go to the Executive suite in order to have any chance at success. The movement from “Command and Control” to PR2.0 is going to be painful. The process seems to start with grass roots efforts within a corporation. You are right on in that it is an overall corporate culture shift. IMO, the conversation definitely needs to go to the Executive suite in order to have any chance at success.

]]> By: Geoff Livingston http://www.livingstonbuzz.com/2007/11/12/culture-shock/comment-page-1/#comment-14959 Geoff Livingston Mon, 12 Nov 2007 19:05:12 +0000 http://www.livingstonbuzz.com/blog/2007/11/12/culture-shock/#comment-14959 Connie: How true... How few companies listen, and what does that say about their products. Lewis and Jim: Spot on. Ike: SEO? What's that? Thanks all for coming by! Connie: How true… How few companies listen, and what does that say about their products.

Lewis and Jim: Spot on.

Ike: SEO? What’s that?

Thanks all for coming by!

]]> By: Ike http://www.livingstonbuzz.com/2007/11/12/culture-shock/comment-page-1/#comment-14887 Ike Mon, 12 Nov 2007 15:05:15 +0000 http://www.livingstonbuzz.com/blog/2007/11/12/culture-shock/#comment-14887 Great post! But hey now, a little quantum mechanics and Venn diagrams never hurt anyone. And could you amend the link? "Sorry Ike" isn't SEO-friendly anchor text... Great post! But hey now, a little quantum mechanics and Venn diagrams never hurt anyone.

And could you amend the link? “Sorry Ike” isn’t SEO-friendly anchor text…

]]> By: Connie Bensen http://www.livingstonbuzz.com/2007/11/12/culture-shock/comment-page-1/#comment-14867 Connie Bensen Mon, 12 Nov 2007 14:12:28 +0000 http://www.livingstonbuzz.com/blog/2007/11/12/culture-shock/#comment-14867 Hi Geoff, Love the glaring example that you provided! It is so important to know your audience. Can I take the 'be real' one step further? I think that marketers need to 'be themselves'. But to do this they'll really need to understand their customers, the conversation, and the methods of communication. So listening is very important! Hi Geoff,
Love the glaring example that you provided! It is so important to know your audience.

Can I take the ‘be real’ one step further? I think that marketers need to ‘be themselves’. But to do this they’ll really need to understand their customers, the conversation, and the methods of communication. So listening is very important!

]]> By: Lewis Green http://www.livingstonbuzz.com/2007/11/12/culture-shock/comment-page-1/#comment-14858 Lewis Green Mon, 12 Nov 2007 13:37:29 +0000 http://www.livingstonbuzz.com/blog/2007/11/12/culture-shock/#comment-14858 Geoff, I think that the most important point above is the one regarding a company's culture. Social Media will launch much more easily within businesses where the culture has ownership in success; where executives and workers are in the same game; and where executives share information freely and encourage employees to take responsibility for success. Within that kind of culture, the use of social media will be profitable, authentic and innovative. Geoff,

I think that the most important point above is the one regarding a company’s culture. Social Media will launch much more easily within businesses where the culture has ownership in success; where executives and workers are in the same game; and where executives share information freely and encourage employees to take responsibility for success. Within that kind of culture, the use of social media will be profitable, authentic and innovative.

]]> By: Jim Hathaway http://www.livingstonbuzz.com/2007/11/12/culture-shock/comment-page-1/#comment-14853 Jim Hathaway Mon, 12 Nov 2007 13:13:16 +0000 http://www.livingstonbuzz.com/blog/2007/11/12/culture-shock/#comment-14853 In my own experience much of the challenge is that with social media, corporations are being asked to take much on faith. It's a very non-linear world, and a lot harder to visualize than more linear direct tactics. Connecting the dots takes some vision and imagination. In my own experience much of the challenge is that with social media, corporations are being asked to take much on faith. It’s a very non-linear world, and a lot harder to visualize than more linear direct tactics. Connecting the dots takes some vision and imagination.

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