The Buzz Bin

The Wikinomics blog is always full of interesting information, but this piece on Japan’s fading interest in PC’s caught my eye. It used to be that a PC was the only way to access the internet, but now with mobile phone access and even video game consoles that can access the internet, the PC seems to be losing steam. In Japan, over 50% of users access the internet using a mobile device.

As social media professionals, we are usually evangelizing how to engage in the conversation. However, Rohit Bhargava shows us how to effectively stay out of unwanted conversation, or "spamversation". He provides five methods of dealing with unwanted conversations, and is open to accepting more.

What’s so great about the evolution of PR? Is it really that new? Constantin Basturea argues that no, it’s not. In fact, the conversation is just another way for professionals to redefine their role in a way that best serves their clients and other audiences.

Copyblogger asked an important question last week, are you writing with clarity? Worthwhile writing should contain new, interesting and complex ideas. It should challenge the reader and, hopefully, resonate. To be effective, this kind of writing must be crystal clear.

Facebook may soon unveil plans to develop an online shopping experience that banks on the power of referral. Sally Falkow at Proactive shows us the background and statistics on the link between social media and purchasing power.

John Cass discusses authenticity in marketing and the importance of humility in corporate blogging. In essence, being humble will help to make you more successful.