Comments on: Mandatory Thick Skin http://www.livingstonbuzz.com/2007/11/05/mandatory-thick-skin/ Musings and analysis on marketing, buzz and communications. Tue, 16 Mar 2010 11:18:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: How to Take Care of Existing Customers « Customers Rock! http://www.livingstonbuzz.com/2007/11/05/mandatory-thick-skin/comment-page-1/#comment-13157 How to Take Care of Existing Customers « Customers Rock! Tue, 06 Nov 2007 23:01:35 +0000 http://www.livingstonbuzz.com/blog/2007/11/05/mandatory-thick-skin/#comment-13157 <!--%kramer-ref-pre%-->[...] Applegate on Bathroom Blogfest: Door Signs...Customer or Client, ... on Customer or client?Mandatory Thick Skin... on Sales vs. Marketing - Who Wins...Scott on Bathroom Blogfest: Luxury [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Applegate on Bathroom Blogfest: Door Signs…Customer or Client, … on Customer or client?Mandatory Thick Skin… on Sales vs. Marketing – Who Wins…Scott on Bathroom Blogfest: Luxury [...]

]]> By: Geoff Livingston http://www.livingstonbuzz.com/2007/11/05/mandatory-thick-skin/comment-page-1/#comment-13043 Geoff Livingston Mon, 05 Nov 2007 20:34:55 +0000 http://www.livingstonbuzz.com/blog/2007/11/05/mandatory-thick-skin/#comment-13043 Lewis: Yes. Though for me there are parts I like and parts I don't. Connie and Chris: You are the new breed of marketer, the socially awre. You get community, you relate. Thuis is te great hope for social media, and the impact it can make on marketing I believe the marketing profession is in for a big shake-up. Most pros are adopting social meda with old rules. The results are mediocre at best, and disastrous at worst. There will be more Andersen incidents and memes before it gets better. Lewis: Yes. Though for me there are parts I like and parts I don’t.

Connie and Chris: You are the new breed of marketer, the socially awre. You get community, you relate. Thuis is te great hope for social media, and the impact it can make on marketing

I believe the marketing profession is in for a big shake-up. Most pros are adopting social meda with old rules. The results are mediocre at best, and disastrous at worst. There will be more Andersen incidents and memes before it gets better.

]]> By: Chris Brogan... http://www.livingstonbuzz.com/2007/11/05/mandatory-thick-skin/comment-page-1/#comment-13037 Chris Brogan... Mon, 05 Nov 2007 19:29:54 +0000 http://www.livingstonbuzz.com/blog/2007/11/05/mandatory-thick-skin/#comment-13037 Okay, here's where I differ, or where I think I differ. I've learned that in MY experience, my thin skin is what keeps me better connected to the pulse. I find that I'm no good by trying not to care what other people think. Instead, I've had to work harder at categorizing it. I've had to learn when people are being argumentative, or when their biography is crowding out their vision, and other such things, but what I've learned isn't necessary the method to follow. But is there something to learn? Marketing and advertising and PR aren't the same any longer, or the impact of such isn't the same any longer. So, is the skillset from the old days the same as the new days? I don't think so. Where this gets interesting is when one has to retrain, or rethink, or reconsider. That's when things like Now is Gone and other works will prove themselves. (If this came off scattered, I picked and chewed at my answer in between other bites). --Chris... Okay, here’s where I differ, or where I think I differ. I’ve learned that in MY experience, my thin skin is what keeps me better connected to the pulse. I find that I’m no good by trying not to care what other people think. Instead, I’ve had to work harder at categorizing it. I’ve had to learn when people are being argumentative, or when their biography is crowding out their vision, and other such things, but what I’ve learned isn’t necessary the method to follow. But is there something to learn?

Marketing and advertising and PR aren’t the same any longer, or the impact of such isn’t the same any longer. So, is the skillset from the old days the same as the new days? I don’t think so.

Where this gets interesting is when one has to retrain, or rethink, or reconsider. That’s when things like Now is Gone and other works will prove themselves.

(If this came off scattered, I picked and chewed at my answer in between other bites).

–Chris…

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]]> By: Spin Thicket Comments http://www.livingstonbuzz.com/2007/11/05/mandatory-thick-skin/comment-page-1/#comment-13014 Spin Thicket Comments Mon, 05 Nov 2007 17:14:55 +0000 http://www.livingstonbuzz.com/blog/2007/11/05/mandatory-thick-skin/#comment-13014 <!--%kramer-ref-pre%-->[...] [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] [...]

]]> By: Connie Bensen http://www.livingstonbuzz.com/2007/11/05/mandatory-thick-skin/comment-page-1/#comment-12998 Connie Bensen Mon, 05 Nov 2007 14:11:18 +0000 http://www.livingstonbuzz.com/blog/2007/11/05/mandatory-thick-skin/#comment-12998 Hi Geoff, The culture at my software company has the marketing dept leading the way in terms of new features and getting the word out. Maybe I'm naive (I'll let you know in a year or so :) ), but I feel like my Community Mgr position is expected to bring growth externally & internally. It's an exciting thing! But I already have the thick skin in regard to public criticism about product issues & corporate decisions. I get to explain them after their made. Hi Geoff,
The culture at my software company has the marketing dept leading the way in terms of new features and getting the word out. Maybe I’m naive (I’ll let you know in a year or so :) ), but I feel like my Community Mgr position is expected to bring growth externally & internally. It’s an exciting thing!

But I already have the thick skin in regard to public criticism about product issues & corporate decisions. I get to explain them after their made.

]]> By: Lewis Green http://www.livingstonbuzz.com/2007/11/05/mandatory-thick-skin/comment-page-1/#comment-12997 Lewis Green Mon, 05 Nov 2007 14:08:20 +0000 http://www.livingstonbuzz.com/blog/2007/11/05/mandatory-thick-skin/#comment-12997 Good post Geoff. I actually love what I do and our career paths or much alike. I also have very good self-esteem and love the pressure of surprising my clients by exceeding their goals. Not everyone has the mental or physical makeup for any of the jobs you describe. They neither pay well nor do they offer job security. However, I don't thirst after money and am bored by security, so keep those challenges coming and I'll be happy. Good post Geoff. I actually love what I do and our career paths or much alike. I also have very good self-esteem and love the pressure of surprising my clients by exceeding their goals. Not everyone has the mental or physical makeup for any of the jobs you describe. They neither pay well nor do they offer job security. However, I don’t thirst after money and am bored by security, so keep those challenges coming and I’ll be happy.

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