Following up on last week’s Now Is Gone case study, here are some statistics from Dell Computer on their social media efforts. In case you missed it, Jeff Jarvis reversed “Dell Hell” with a great article in the current edition of BusinessWeek.
- At start of program, 49% of blog posts were negative. Today, overall tonality is 22% negative.
- Direct2Dell currently ranked about 700 on Technorati, among the highest corporate blogs.
- Direct2Dell gets more than 5 million unique views per month
- Over 7000 ideas have been submitted via IdeaStorm
- Studio Dell is gets more than 200,000 views per month
Impressive numbers. These stats have been added to the Dell case study permanently.
Showing Love Increases PR Influence:
PR has Social Media "Buffet" Problem:
Crisis Communications for the Social Web:
Network Solutions Changes Perceptions With New Actions:
Facebook Fan Page Best Practices:
Conversation Starters: A Modern View of Messaging: