The blogosphere has been abuzz the past week with many posts about the future of PR, the press release, the social media release, and overall relationships between clients, agencies, and each other.

Social media’s impact is evidenced here in the Guardian Unlimited, showing that with the boom in MySpace and Facebook popularity, PR firms have nothing but growth to report. “Social networking is really recommendation between people about the things that they are interested in and they like… this has stimulated people’s attention in terms of the importance of PR.”

However, is that really the relationship between PR and social networking? I think not. And neither does PR Disasters.com, who reviews the article further here.

Scobleizer wonders where Forrester got its Twitter data? A report claiming that 6% of American adults are using Twitter, leaves a bad taste in Robert’s mouth. However, the numbers are broken down and explained here, stating that the numbers come from an online survey, and consider the nature of a volunteer, sample panel and the results from that.

And speaking of PR and Robert Scoble, Brian Solis had an excellent post yesterday about blogger relations, PR and the news media cycle. Given the current news cycle and media deadline driven industry, bloggers play an important role in getting the word out, essentially adding a little oomph to the traditional wire services.

The semantics of social media and PR are discussed by Copywrite, Ink. in a post about the various “roadblocks” that social media has with the corporate world. Comment moderation and concern, transparency issues and message control, measuring success, and the participation and practice of PR practitioners are key factors and roadblocks to social media adoption.

Last week an article in Forbes highlighted the power of Digg. Stemming from a discussion at the SMX Social Media conference, more and more media and marketing people are taking notice of Digg… again.