Conversation Group Co-Founder Chris Heuer and I discussed our roles before yesterday’s CEA Industry Forum panel on social media. We started with the need for social media consultants to get out of the echo chamber and talk to businesses. Our discussion revolved around and progressed over several points:
- Businesses approach towards managing the brand, and their generally initial approach of exploiting social media as a sales channel
- Measurement and case studies
- The shift in business ethos/perspective
- Ford’s social media release
- The greatness of Jeremiah
- The Ray Hopewood Campaign
- Dell’s Complete 180 from Jarvis Hell
- New Media Jim
Total length is 20:30. You can download directly via libsyn, or listen to the podcast here.
Sweet! The PodJots are going to have several new additions this week, I am psyched.
Hey Chris and Geoff – thanks for the props (again). It’s actually really nice to hear your voices – hopefully we can connect the next time I’m in SF!
Thanks Sarah and Maggie. Glad you enjoyed the cast.
GL
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appreciate the call out from you and Chris. Keep an eye on Buzzmachine and BusinessWeek toward end of week for more on the change And by the way, we also spend time outside the echo chamber with people across our businesses. We had several good ones over the last few days, which is always a bit of a “kick”