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	<title>Comments on: No Guts, No Glory</title>
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	<link>http://www.livingstonbuzz.com/2007/10/12/no-guts-no-glory/</link>
	<description>Musings and analysis on marketing, buzz and communications.</description>
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		<title>By: Michele</title>
		<link>http://www.livingstonbuzz.com/2007/10/12/no-guts-no-glory/comment-page-1/#comment-11177</link>
		<dc:creator>Michele</dc:creator>
		<pubDate>Mon, 15 Oct 2007 14:30:34 +0000</pubDate>
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		<description>Thanks for your comment. I&#039;ve found not all clients are resisting, there are some who are ready to embrace it. But the ones who are resisting may be somewhat responsible for firms not engaging, but not entirely. I have a few acquiantances at various firms whose clients are uninterested and sometimes it seems so are they. The tides of change may be coming in waves, but I think we still need to be ready for it.</description>
		<content:encoded><![CDATA[<p>Thanks for your comment. I&#8217;ve found not all clients are resisting, there are some who are ready to embrace it. But the ones who are resisting may be somewhat responsible for firms not engaging, but not entirely. I have a few acquiantances at various firms whose clients are uninterested and sometimes it seems so are they. The tides of change may be coming in waves, but I think we still need to be ready for it.</p>
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		<title>By: Jonathan Trenn</title>
		<link>http://www.livingstonbuzz.com/2007/10/12/no-guts-no-glory/comment-page-1/#comment-11130</link>
		<dc:creator>Jonathan Trenn</dc:creator>
		<pubDate>Sun, 14 Oct 2007 21:24:10 +0000</pubDate>
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		<description>Michele

You write, &quot;Clients don’t want a firm who can only solve half of the equation, they want a firm who can build a community.&quot;

I disagree.  

From what I see is that most clients don&#039;t understand social media.  Less so than PR firms.  This means the resistance isn&#039;t knee deep, say, in beach sand. It&#039;s up to the waste. The tide of change is coming in.  In waves.  Not a tsunami.  But all to often it&#039;s the client that is reisting.</description>
		<content:encoded><![CDATA[<p>Michele</p>
<p>You write, &#8220;Clients don’t want a firm who can only solve half of the equation, they want a firm who can build a community.&#8221;</p>
<p>I disagree.  </p>
<p>From what I see is that most clients don&#8217;t understand social media.  Less so than PR firms.  This means the resistance isn&#8217;t knee deep, say, in beach sand. It&#8217;s up to the waste. The tide of change is coming in.  In waves.  Not a tsunami.  But all to often it&#8217;s the client that is reisting.</p>
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		<title>By: Alex Koritz</title>
		<link>http://www.livingstonbuzz.com/2007/10/12/no-guts-no-glory/comment-page-1/#comment-11005</link>
		<dc:creator>Alex Koritz</dc:creator>
		<pubDate>Fri, 12 Oct 2007 15:33:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/blog/2007/10/12/no-guts-no-glory/#comment-11005</guid>
		<description>Hi Michele,

Well, social media has been a part of my vocabulary for about 2 years. We have been implementing blog strategies for our clients for several years. I&#039;m not missing that social media is PR, but our profession is about more than that. For example, media relations is only a part of PR. My point was, there&#039;s a lot we can talk about, let&#039;s not ignore the other important stuff!</description>
		<content:encoded><![CDATA[<p>Hi Michele,</p>
<p>Well, social media has been a part of my vocabulary for about 2 years. We have been implementing blog strategies for our clients for several years. I&#8217;m not missing that social media is PR, but our profession is about more than that. For example, media relations is only a part of PR. My point was, there&#8217;s a lot we can talk about, let&#8217;s not ignore the other important stuff!</p>
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