this is an excellent piece and certainly underscores some of the “inherent” and “evolving” challenges.

And when you talk about keeping the lights on and evangelizing, Id also add that in clearing the path we must always be showing progress, results and eventually the more holy grail of a robust and coherent total ( and likely quite different) ROI package. In the meantime positive and successful stories do help.

Finally, you have to wonder sometimes too if the impediment is more than organizational or cultural. There can also be a the threat-challenge-fear factor of unlearning and learning anew. Whether in social media or just generally in business and career training, that human instinct to stick with what we learned and know can be pretty strong.

Cant wait to read the rest!