The Buzz Bin

Rajesh Lalwani blogs about the evolution of the PR agency, and the trends that are influencing change. Domains and verticals are continuing to grow and shift, and social media has of course changed the way we all interact with each other. Through that, technology will also continue to change and play a role in how we communicate, which means that agencies have to constantly be up to date in the latest and greatest technology to stay on top.

Blogging and social networking are all the rage, but how do you draw the line between business and personal blogging? Should there be a line? Trak.in discusses the distinct differences between the two.

Our good friend, Brian Solis examines the press release, and what the future may hold for it. It’s not just an issue of “Social Media Releases” or even SEO, it’s more a question of going back to basics, and the more important question of what makes a press release worthy.

With the inclusion of social media, media and journalism rules have changed. Howard Owens includes twelve tips for journalists to keep up to speed in the business and continue to produce quality journalism. The most important thing for journalists to remember is to “become personally responsible for their own role in changing newsroom cultures and practices.”

Yesterday on Now Is Gone, Seven Principles of Social Media were discussed. These principles can guide PR and marketing execs through any social media campaign — regardless of whatever the hot social network of the moment may be.

And finally, social media expert Chris Brogan takes the time to sit down for an interview and discuss Twitter and other like applications. The most important component of Twitter, is the ability to reach a larger audience and focus their attention not only on what YOU are doing, but what you find interesting that OTHERS are doing. It’s all about sharing and maintaining relationships, and building community.