Our new generation of media forms is filled with ideals and principles; honesty, community, two way conversation, giving, etc. And we have lots of superstars. masters of social media who speak profound marketing truths. But great leaders do more than talk, they act and set an example. Enter Josh Hallett.
This weekend one of the most respected, soft-spoken minds in our business did just that. Josh Hallett led several social media greats to Orlando for an unconference at Rollins College. There more than 125-175 blogging and social media types gathered. Knowledge was transferred, friends were made, and relationships were strengthened.
The conversation moved offline into good old-fashioned relationship development. And it happened because a man – who has nothing to prove in the social media realm –wants to give to his community. Sure Josh quips that it’s because he doesn’t want to fly west. But he does that all the time. No, this unconference is a labor of love.
Though I didn’t get to talk with Josh very much (he was busy herding cats), it’s obvious that he is a man of the community, both online and offline. Nationally and locally. And it’s really great to see someone carry the social media principles we hold dear to our hearts into his daily life and actions. It’s easy to talk a good game, it’s much harder to play one.
I’m not the only one who thinks so either. Listen to what Josh’s peers have to say about his efforts at BlogOrlando:
Thanks, Josh, for showing us what social media really means. In more ways than one.








I’m so glad you put this together, Geoff. We need to celebrate Josh’s great contribution to the Orlando community and the whole field of social media. But we sure weren’t celebrating the heat at Epcot the day you filmed this. Man, it was hot and humid!
Absolutely agree. The biggest thing I love about being part of this “industry” (or movement?) is the type of person who is typically pulled to this kind of work. We seem to be honestly interested in changing the world for the better.
Josh is one of the guys leading our charge!
I absolutely agree, Connie. And it was Hot. An absolute pleasure glistening with you.
Jake: It’s good to be an early adopter! I can’t wait to see the historical impact of this time twenty years down the road.
I was looking for the right words to sum up this event and Josh’s outstanding work. You’ve done it so well that I’ll just point folks here.
Josh has done a tremendous job building this event. It takes a special person to take the time and energy needed to foster a community and environment where people will so eagerly show up and participate. The growth over last year was truly impressive and I’m honore and thankful for having been a part of it.