Comments on: Era of Conversation Case Study: Gates Foundation’s ED in ‘08 Campaign

By: wooden gates

wooden gates — Mon, 16 Mar 2009 21:54:53 +0000

I don’t normally comment on blogs but your post was a real help. Thank you for a great topic, I will be sure to bookmark your site and check it out again. Cheers, Amy xXx.

By: Beth's Blog: How Nonprofits Can Use Social Media: NpTech Tag Summary: New Tools, Old Cultures, Tis the Season, and Facebook Social Ads

Tue, 27 Nov 2007 20:42:58 +0000

[...] tangible results need to come to the forefront through measurement and case studies. (Here’s a case study about the Gates [...]

By: Geoff Livingston

Geoff Livingston — Wed, 26 Sep 2007 03:17:00 +0000

Brand image and impressions can be an important result, too.

By: Richard Becker

Richard Becker — Wed, 26 Sep 2007 00:36:36 +0000

It looks like it might be working, but most of the results are buzz results. How many additional donations? How many non-profits introduced to volunteers.

Of them all, this is the best one: The I am ED campaign has received over 20,000 orders for a limited 4,000 endorsement kits. As for the supporters, I like the idea, but am unsure how to really gage their level of support.

Great round up though. It’s nice to see social media doing good.

By: Troy Turner

Troy Turner — Tue, 25 Sep 2007 14:31:40 +0000

Very True, and as they say, you’ll never please everyone all the time.

In this case, Minshare’s social media strategy is very effective. Interestingly, those not so enamored with the effort are using the same tools to put voice to their views. So as far as a case-study proving the efficacy of social media, this case shows both sides.

Finally, thanks for twittering this, I would have caught your article eventually through my Google Reader feeds, but seeing it pop up on my cell phone got me there a lot quicker!

By: Geoff Livingston

Geoff Livingston — Tue, 25 Sep 2007 14:12:46 +0000

Thanks for dropping by, Troy. I appreciate that some spokespeople polarize audiences. In this case, you have to admit that the campaign is generating results. That’s what this post is about, not Kanye West’s merits, but whether or not social media worked as a marketing tool. And it did.

By: Troy Turner

Troy Turner — Tue, 25 Sep 2007 14:01:03 +0000

Although this report says that the campaign’s “personality meshed…with teachers, parents…”, and reports thousands of supporters, alas, not everyone in the education field is in alignment with this Ed in ‘08.

Matt Tabor, blogging about education-related issues, wrote on 13-Sep-07 in his blog at http://www.matthewktabor.com, that he has specific concerns about the campaign, and has contacted the organizers to voice these concerns. Not being satisfied with the campaigns response, he lays his thoughts out in his 13-SEP-07 post:

“Ed in ”˜08 seems to think that [Kanye] West is a fine representative of their campaign; I don’t. I find their decision offensive to education professionals – public school teachers, employees, administrators, researchers and private advocates – and a blow to the dignity of public education, all for the sake of unhinged, unstructured awareness. Ed in ”˜08 may think that all publicity is good publicity, but such a move can’t be at the expense of the professionals who dedicate their lives to delivering quality education.

Here’s the permalink: http://tinyurl.com/3xhegc