Yesterday on Now Is Gone we featured a very popular primer on Facebook Marketing. “Facebook does offer some companies a great way to market themselves. It always comes down to the community. Is the company’s target community on Facebook? If so, then perhaps Facebook is the right place. Here’s a look at some of the methods a company can use… Applications, community development and advertising.” Check it out.

Josh Hallett had a great piece on how a company can become over-dependent on its blogger as a personality. Some of the branding ramifications are discussed, along with frank chat about the possible impact a departure of said blogger can make. Part II discusses some of the ramifications on the actual blogger.

Local Ogilvy 360 Digital Influence blogger Kaitlyn Wilkins unleashed a great blog post on creating blogger outreach ethics. This very influential post has sparked a round of blog discussions around the globe. Hat tip to Ogilvy for taking the initiative. Bloggers are not journalists, and the sooner the PR industry as a whole accepts that the better for everyone. More on this coming on the Now Is Gone blog next week.

Into PR questions whether Microsoft made a good decision in announcing Windows rev.7 for 2010. At the heart of this discussion is the many blunders made by Gates & Balmer during the Vista launch.

Marketing Know How is a new blog from the Harvard Business Review. Posts about once a week, and obviously, they are extremely well-thought out. The last post was on scarcity tactics to reinvigorate brands. Lets hope author John Quelch makes a serious go of this.

Laura Ries has an outstanding write-up of why viral marketing does not work that well for branding purposes. Only 15 percent of viral campaigns actually succeed, and they fly in the face of anti-advertising sentiment. Nice post, Laura.