Yesterday on Now Is Gone we featured a very popular primer on Facebook Marketing. “Facebook does offer some companies a great way to market themselves. It always comes down to the community. Is the company’s target community on Facebook? If so, then perhaps Facebook is the right place. Here’s a look at some of the methods a company can use… Applications, community development and advertising.” Check it out.
Josh Hallett had a great piece on how a company can become over-dependent on its blogger as a personality. Some of the branding ramifications are discussed, along with frank chat about the possible impact a departure of said blogger can make. Part II discusses some of the ramifications on the actual blogger.
Local Ogilvy 360 Digital Influence blogger Kaitlyn Wilkins unleashed a great blog post on creating blogger outreach ethics. This very influential post has sparked a round of blog discussions around the globe. Hat tip to Ogilvy for taking the initiative. Bloggers are not journalists, and the sooner the PR industry as a whole accepts that the better for everyone. More on this coming on the Now Is Gone blog next week.
Into PR questions whether Microsoft made a good decision in announcing Windows rev.7 for 2010. At the heart of this discussion is the many blunders made by Gates & Balmer during the Vista launch.
Marketing Know How is a new blog from the Harvard Business Review. Posts about once a week, and obviously, they are extremely well-thought out. The last post was on scarcity tactics to reinvigorate brands. Lets hope author John Quelch makes a serious go of this.
Laura Ries has an outstanding write-up of why viral marketing does not work that well for branding purposes. Only 15 percent of viral campaigns actually succeed, and they fly in the face of anti-advertising sentiment. Nice post, Laura.








Neat.
Well, actually my post was not prompted by the Ogilvy code, though I did link to it, but many other things that happened around me during the week.
Great update.
Cheers.
Rajesh
Sorry about that, Rajesh! Thanks for clarifying and good to see you out here!
Hey Geoff – no issue at all. Wasn’t complaining :).
BTW – some of the best blog posts I have read, have been on your blog.
Cheers.
Rajesh