We mentioned that Jeremiah Owyang had a tour de force last week with his Social Network Digest. Well it looks like this may be a weekly feature. Check it out on Web Strategist. One highlight, “There’s a flurry of commentary this month about the need for a Social Graph, a tool that would help transport the relationships of one social network to the next.”

Looks like Comcast is the latest company to get busted astroturfing. The PR agency of record had an employee post a pro Big Ten network statement as a Michigan State fan. David Waymire of Martin Waymire agency (agency responsible for astroturfing) posted in the comments of this entry that it was an employee who is also a Michigan State student. Waymire added, “That doesn’t excuse our failure to identify that the posting was done by our company advocating for a particular position. Again, my apologies. Go Spartans…at least until they play my Northwestern Wildcats!”

Looks like an innocent error to me. Still companies really need to embrace transparency, and disclose exactly who they are and what they are doing.