Comments on: Goodness Gracious, Great Blogs of Fire! http://www.livingstonbuzz.com/2007/08/14/goodness-gracious-great-blogs-of-fire-15/ Musings and analysis on marketing, buzz and communications. Fri, 19 Mar 2010 04:56:30 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Allan Sorensen http://www.livingstonbuzz.com/2007/08/14/goodness-gracious-great-blogs-of-fire-15/comment-page-1/#comment-5765 Allan Sorensen Tue, 21 Aug 2007 11:39:11 +0000 http://www.livingstonbuzz.com/blog/2007/08/14/goodness-gracious-great-blogs-of-fire-15/#comment-5765 Again! the sentence should read: advises the public to contact a CBC reporter, not through the CBC, <b>but through his private company, and to send equipment for review ti his home address.</b> See: www.insidethecbc.com/lookingfortech#comments Again!

the sentence should read:

advises the public to contact a CBC reporter, not through the CBC, but through his private company, and to send equipment for review ti his home address.

See: http://www.insidethecbc.com/lookingfortech#comments

]]> By: Allan Sorensen http://www.livingstonbuzz.com/2007/08/14/goodness-gracious-great-blogs-of-fire-15/comment-page-1/#comment-5761 Allan Sorensen Tue, 21 Aug 2007 11:30:08 +0000 http://www.livingstonbuzz.com/blog/2007/08/14/goodness-gracious-great-blogs-of-fire-15/#comment-5761 <i>Do you think blogging or the social media has become yet another vehicle to advertise corporate wares</i> Well, it's at least become a vehicle for employees to advertise their own companies, as is evident from this posting, which advises the public to contact a CBC reporter, not through the CBC, <a href="http://www.insidethecbc.com/lookingfortech#comments" rel="nofollow">but through his private company, and to send equipment for review ti his home address.</a> Apparently, this is "official" company policy at the CBC. Elsewhere it would be termed "a conflict of interest". The same employee has now started up another enterprise - bathguy.com - that opens the opportunity to get more free products in the mail. CBC resources link to this page. Why can't everyone working at the CBC do this? Do you think blogging or the social media has become yet another vehicle to advertise corporate wares

Well, it’s at least become a vehicle for employees to advertise their own companies, as is evident from this posting, which advises the public to contact a CBC reporter, not through the CBC, but through his private company, and to send equipment for review ti his home address.
Apparently, this is “official” company policy at the CBC.
Elsewhere it would be termed “a conflict of interest”.

The same employee has now started up another enterprise – bathguy.com – that opens the opportunity to get more free products in the mail.
CBC resources link to this page.

Why can’t everyone working at the CBC do this?

]]> By: Geoff Livingston http://www.livingstonbuzz.com/2007/08/14/goodness-gracious-great-blogs-of-fire-15/comment-page-1/#comment-5243 Geoff Livingston Wed, 15 Aug 2007 03:20:46 +0000 http://www.livingstonbuzz.com/blog/2007/08/14/goodness-gracious-great-blogs-of-fire-15/#comment-5243 Thanks, Bonnie. I think the negative press surrounding blogodramas has created a taboo for companies. When I talk with them one on one they are afraid to get in the game. And can you blame them? Social media is a great place to build a community around an organization. In essence -- from a marketing standpoint -- it can be the ultimate one-to-one mechanism. But it is a two-way conversation. That requires a paradigm shift from companies. Thanks, Bonnie. I think the negative press surrounding blogodramas has created a taboo for companies. When I talk with them one on one they are afraid to get in the game. And can you blame them?

Social media is a great place to build a community around an organization. In essence — from a marketing standpoint — it can be the ultimate one-to-one mechanism. But it is a two-way conversation. That requires a paradigm shift from companies.

]]> By: Bonnie Zink http://www.livingstonbuzz.com/2007/08/14/goodness-gracious-great-blogs-of-fire-15/comment-page-1/#comment-5181 Bonnie Zink Tue, 14 Aug 2007 15:59:42 +0000 http://www.livingstonbuzz.com/blog/2007/08/14/goodness-gracious-great-blogs-of-fire-15/#comment-5181 Very interesting reporting. Do you think that blogging, on the whole, is taboo? Do you think blogging or the social media has become yet another vehicle to advertise corporate wares? Thank you for your illuminations. I did not realise that blogging could be so complicated. Very interesting reporting. Do you think that blogging, on the whole, is taboo? Do you think blogging or the social media has become yet another vehicle to advertise corporate wares? Thank you for your illuminations. I did not realise that blogging could be so complicated.

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