Comments on: Marketing Now Is Gone http://www.livingstonbuzz.com/2007/08/13/marketing-now-is-gone/ Musings and analysis on marketing, buzz and communications. Fri, 19 Mar 2010 21:31:15 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Now Is Gone » Marketing Now Is Gone http://www.livingstonbuzz.com/2007/08/13/marketing-now-is-gone/comment-page-1/#comment-6076 Now Is Gone » Marketing Now Is Gone Fri, 24 Aug 2007 03:43:28 +0000 http://www.livingstonbuzz.com/blog/2007/08/13/marketing-now-is-gone/#comment-6076 [...] Originally published on the Buzz Bin, August 13, 2007. [...] [...] Originally published on the Buzz Bin, August 13, 2007. [...]

]]> By: Geoff Livingston http://www.livingstonbuzz.com/2007/08/13/marketing-now-is-gone/comment-page-1/#comment-5172 Geoff Livingston Tue, 14 Aug 2007 12:21:40 +0000 http://www.livingstonbuzz.com/blog/2007/08/13/marketing-now-is-gone/#comment-5172 I can't wait to see a Toss of the Boa, Toby! I can’t wait to see a Toss of the Boa, Toby!

]]> By: Toby http://www.livingstonbuzz.com/2007/08/13/marketing-now-is-gone/comment-page-1/#comment-5153 Toby Tue, 14 Aug 2007 03:57:05 +0000 http://www.livingstonbuzz.com/blog/2007/08/13/marketing-now-is-gone/#comment-5153 Geoff - thanks for your kind words but it was my pleasure and joy to play a small role in what I am sure will prove an important resource. You are my role model when it comes to book writing! So a virtual toast to you dear friend on your launch of Now Is Gone. Geoff – thanks for your kind words but it was my pleasure and joy to play a small role in what I am sure will prove an important resource. You are my role model when it comes to book writing! So a virtual toast to you dear friend on your launch of Now Is Gone.

]]> By: Geoff Livingston http://www.livingstonbuzz.com/2007/08/13/marketing-now-is-gone/comment-page-1/#comment-5150 Geoff Livingston Tue, 14 Aug 2007 03:01:19 +0000 http://www.livingstonbuzz.com/blog/2007/08/13/marketing-now-is-gone/#comment-5150 Thank you, Valeria. It is hard work, as you know, too. Is being a natural writer a curse or a boon? I don't know, but I do love it! Thank you, Valeria. It is hard work, as you know, too. Is being a natural writer a curse or a boon? I don’t know, but I do love it!

]]> By: Valeria Maltoni http://www.livingstonbuzz.com/2007/08/13/marketing-now-is-gone/comment-page-1/#comment-5145 Valeria Maltoni Tue, 14 Aug 2007 00:47:00 +0000 http://www.livingstonbuzz.com/blog/2007/08/13/marketing-now-is-gone/#comment-5145 Geoff, Writing is hard work. Writing at night after a full day of other work and publishing on a blog at the same time demonstrates dedication and resilience. There was a book I read a while back called "Zero Time" by Ray Yeh. Here's a brief description: "Being a zero-time company involves more than compressing time -- it's about providing value for every customer at every opportunity. To achieve this, businesses must be willing to restructure and compress relationships. It's about taking advantage of all that our digital world has to offer -- without the Internet, you can't be in zero time, period." "Now is gone" reminds me of that sense of urgency, and I know companies are listening. Geoff,

Writing is hard work. Writing at night after a full day of other work and publishing on a blog at the same time demonstrates dedication and resilience.

There was a book I read a while back called “Zero Time” by Ray Yeh. Here’s a brief description: “Being a zero-time company involves more than compressing time — it’s about providing value for every customer at every opportunity. To achieve this, businesses must be willing to restructure and compress relationships. It’s about taking advantage of all that our digital world has to offer — without the Internet, you can’t be in zero time, period.”

“Now is gone” reminds me of that sense of urgency, and I know companies are listening.

]]> By: Geoff Livingston http://www.livingstonbuzz.com/2007/08/13/marketing-now-is-gone/comment-page-1/#comment-5135 Geoff Livingston Mon, 13 Aug 2007 21:57:40 +0000 http://www.livingstonbuzz.com/blog/2007/08/13/marketing-now-is-gone/#comment-5135 Thanks, Scott, Nettie and Scott for your great support! Thanks, Scott, Nettie and Scott for your great support!

]]> By: Scott Stephens http://www.livingstonbuzz.com/2007/08/13/marketing-now-is-gone/comment-page-1/#comment-5133 Scott Stephens Mon, 13 Aug 2007 20:40:42 +0000 http://www.livingstonbuzz.com/blog/2007/08/13/marketing-now-is-gone/#comment-5133 Great choice on the self gift of the Monaco. Steve McQueen actually followed around F1 driver Jo Siffert, to get into character for the great movie LeMans. Mr. McQueen went as far as to "borrow" Mr. Sifffert's actual watch which was the famous Monaco Chronograph. I don't believe he ever got it back.. Great choice on the self gift of the Monaco. Steve McQueen actually followed around F1 driver Jo Siffert, to get into character for the great movie LeMans. Mr. McQueen went as far as to “borrow” Mr. Sifffert’s actual watch which was the famous Monaco Chronograph. I don’t believe he ever got it back..

]]> By: Nettie Hartsock http://www.livingstonbuzz.com/2007/08/13/marketing-now-is-gone/comment-page-1/#comment-5124 Nettie Hartsock Mon, 13 Aug 2007 17:30:34 +0000 http://www.livingstonbuzz.com/blog/2007/08/13/marketing-now-is-gone/#comment-5124 Geoff, Great congrats on this and I know your work will in the end bring all of us to a deeper understanding of new media. And what a fantastic group of contributors you gathered. Bravo from Texas! nettie Geoff,

Great congrats on this and I know your work will in the end bring all of us to a deeper understanding of new media. And what a fantastic group of contributors you gathered.

Bravo from Texas!

nettie

]]> By: scott http://www.livingstonbuzz.com/2007/08/13/marketing-now-is-gone/comment-page-1/#comment-5111 scott Mon, 13 Aug 2007 10:01:20 +0000 http://www.livingstonbuzz.com/blog/2007/08/13/marketing-now-is-gone/#comment-5111 Congrats Geoff -- this is a lot of work and I hope if pays off for you. I'm sure it will. Take care. Congrats Geoff — this is a lot of work and I hope if pays off for you. I’m sure it will.

Take care.

]]>