You want stats? We got stats. Jeremiah’s Web Strategy highlights a recent Research IT Toolbox study that highlights social media’s increasing strength: “Although IT decision-makers and influencers reference vendor and editorial Web sites more than user-generated content for making purchasing decisions, IT trusts user-generated content more than they do these traditional content sources.”
PR’s in trouble. The new media environment and its volatile rules have created an environment were professionals get punished for failing to disclose their paid-for status. The results often lead to labels such as astroturfing and paid-for reviewer. Occam’s Razr blogger Ike Pigott discusses the very, very thin ice pros must traverse in social media circles. Our thinking? Walk the road of brutally honest transparency to avoid pitfalls.
From the Pownce feed… Reverse blog marketing seems to be the increasingly popular choice to get bloggers to notice you. The Five Principles outlined by WAT blog are; content is king, linking, incentivize readers, strategic commenting/marketing, and analyzing your results. A very pragmatic, strong approach. Duly noted, and bookmarked in del.icio.us.
Did you know only 13 percent of top bloggers were women? Communications Overtones takes ToddAnd’s power rankings to create a sub-index — PR Power Women — highlighting the best female bloggers in the biz.
BarCamp DC’s coming to town on August 11!!! Outmeal Stout’s got the details. Have you registered yet for the unconference phenomena coming to DC? See you there!
I knew a lot of women were up at the top, but 13%? Wow. I checked out that WAT blog, and agree wholeheartedly that the content is a key part of where its at.